Screens, not outcomes
A walkthrough shows the interface. It rarely shows the result your customer is paying for.
SaaS product video production
SaaS product videos that make buyers get it.
HELM is a director-led studio making product videos for SaaS teams. Your real interface, one clear story, photoreal scenes, and no shoot or cast to manage.
Why SaaS demos lose the buyer
The payoff comes late
When the value sits minutes into a demo, many visitors never reach it.
Every launch looks alike
Same UI tour, same stock music, same claims. Your product blends into the category.
What a HELM film does differently
- Buyer first. We open on the customer's world, then bring in the product once it matters.
- Your real product. We work from your live app, staging link, Figma or screen recordings.
- You see it first. You approve the story and key frames before full production starts.
- One director. You work directly with Moustafa Ahmed from brief to final film.
See how this worked for a complex platform in the One Marketplace case study, or browse all product films.
SaaS films we’ve made
- Akka, 11 seconds. The film above. A support agent sees “Refund interrupted, workflow stopped”, then “Refund completed, customer updated”. Workflow reliability becomes something anyone can follow.
- TriFetch, 27 seconds. Healthcare paperwork shown as three stacks on a clinic desk, with no dashboard needed.
- One Marketplace, 6:20. A long presentation rebuilt as a directed film, with a reported rise in demo clicks.
Which film do you need?
- Announcing something new? Start with a product launch video.
- Buyers don’t get what you do? You need an explainer film.
- Selling an AI product specifically? See videos for AI products.
- Not sure which format? The launch film planner recommends one in two minutes.
- Still comparing options? Read our SaaS video production guide and what a SaaS video costs.
Formats and starting prices
The Product Film
from $1,000
15–30 seconds. One clear message, for a teaser or a new feature.
The Launch Film
from $1,800
30–60 seconds. The full launch story, with deeper product and UI motion.
The Extended Film
from $2,500
60–120 seconds. A full product story across several features or flows.
You get one fixed quote before any work begins. See what each package includes.
How it works
- Send the productA URL is enough. You get a free fixed quote within 1 day.
- Approve the direction50% to start. Story and key frames arrive within 5 days of kickoff, before full production.
- Receive the filmMost films are delivered 7–10 days after approval. 50% before delivery.
What clients say
“Moustafa is professional and easy to work with, and delivers high-quality work. I would recommend hiring him for your next project.”
“We have worked with Moustafa perhaps 8 to 10 times now. His work is outstanding consistently, without fail.”
Questions buyers ask
How long should a SaaS product video be?
It depends on the job. HELM works in 15–30 seconds for one feature or teaser, 30–60 seconds for a launch or homepage film, and 60–120 seconds for a fuller product story.
What do you need from our team?
A product URL is enough to start. A live app, staging link, Figma or screen recordings help us keep the interface accurate.
Do we need a film crew or actors?
No. Scenes are created with AI-native production and directed, edited and finished by people. There is no shoot, casting or location to manage.
How much does a SaaS product video cost?
The Product Film starts from $1,000, the Launch Film from $1,800 and the Extended Film from $2,500. You receive one fixed quote within a day.
Can you keep a pre-launch product confidential?
Yes. NDA and confidential pre-launch workflows are available when required.
Send the product. We'll find the story worth showing.
Free fixed quote within 1 day, with no obligation.