Say one thing
Launch day has no patience for a feature list. We agree the one change the buyer should remember.
Product launch video production
A product launch video, planned around your date.
Launches go wrong when the film arrives late or tries to say everything. We agree one message, show you the story within 5 days of kickoff, and finish the film after you approve it.
When to book
Plan on at least three to four weeks before launch day, and more if several people must approve. The direction arrives within 5 days of kickoff, and most films are delivered 7–10 days after approval, so the speed of your review matters. Working back from a date? Try the launch film planner for your own dates, or read the launch video planning timeline.
What a launch film needs to do
Survive late changes
Films led by the customer’s story rely less on screens that might change before release.
Keep working afterwards
A good launch film stays useful on your homepage and in sales follow-up long after launch week.
See the scene-by-scene structure in what a 60-second SaaS film should show.
Launch work we’ve made
- KaiCare AI, 56 seconds. Builds to a simple “It’s Here” reveal, after showing care moving from the hospital to the home.
- Akka, 11 seconds. A teaser short enough for email: a refund workflow breaks, resumes and finishes.
- PWMC and Pan-African League. A premium launch teaser and a vision film, both in the full archive.
Launching before the product is finished?
We can work from a staging link, Figma files or screen recordings, and we can sign an NDA for pre-launch work. Tell us which screens are final. We won’t show a capability that won’t be available when the film goes live.
Formats and starting prices
The Product Film
from $1,000
15–30 seconds. One clear message, for a teaser or a new feature.
The Launch Film
from $1,800
30–60 seconds. The full launch story, with deeper product and UI motion.
The Extended Film
from $2,500
60–120 seconds. A full product story across several features or flows.
Each package is one custom-directed master film. You get one fixed quote before any work begins. See what each package includes.
How it works
- Send the productA URL is enough. You get a free fixed quote within 1 day.
- Approve the direction50% to start. Story and key frames arrive within 5 days of kickoff, before full production.
- Receive the filmMost films are delivered 7–10 days after approval. 50% before delivery.
What clients say
“Moustafa took a dream that I had and brought it to life as though he pulled it straight out of my mind.”
“A powerhouse creative master. Moustafa is my go-to for all things creative.”
Questions buyers ask
How far ahead should we start a launch video?
Three to four weeks is workable on our schedule if approvals are quick. Add time if several people need to review it, or if legal must sign off on claims.
How long should a launch video be?
Usually 30–60 seconds. That is the Launch Film, which starts from $1,800. Choose 60–120 seconds only if the story truly needs it.
Can you guarantee our launch date?
We can’t promise a date without seeing the scope and your approval process. We can tell you what is realistic in your fixed quote, within 1 day.
Do you make social cutdowns too?
Each package is one master film, with no separate hooks or cutdowns. If you need variations, say so in your brief so the quote reflects them.
Can you keep the launch confidential?
Yes. We can work under an NDA. Any embargo or security requirements should be agreed before you share sensitive material.
Do you run the launch campaign?
Our job is the film itself. Distribution, press and paid media usually stay with your team or agency, and we agree the master film’s format with them at the start.
Send the product. We'll find the story worth showing.
Free fixed quote within 1 day, with no obligation.