Show the moment, not the model
We build the story around the moment a customer feels the difference.
Videos for AI products
Make an AI product easy to believe.
AI products are hard to show. The work happens out of sight, and every demo looks like a chat box. HELM directs films that show what changes for the customer.
How we direct AI products
Make the invisible visible
Workflows, agents and decisions become clear on-screen moments people can follow.
Keep the interface true
Your real product stays accurate, working from your own screens and references.
Examples
- Akka. A refund workflow is interrupted, resumes from the last step, and completes for the customer. Watch the teaser.
- KaiCare AI. The film above. An AI health product shown through everyday care moments, held together by one recurring heartbeat line.
- More work. Browse all product films, or read the One Marketplace case study.
- Looking for a studio that produces with AI? That’s a different question, covered on our AI video production page.
Why AI products are hard to film
Most AI products work out of sight. The model reads, decides and acts, and the screen shows a chat box or a progress bar. Buyers have also seen a hundred demos that promise “intelligence” without showing what changes. A film has to replace the invisible process with something people can follow, and stay honest about what the product actually does.
- Pick one moment of change. In Akka’s teaser it is a refund that breaks and then finishes on its own.
- Give the process one image. KaiCare AI’s film uses a heartbeat line that follows the patient from the hospital to the home.
- Never overclaim. We won’t show a capability, customer or result that isn’t real. Read why in AI vs traditional production.
What to send us
For a quote, a URL is enough. For production we ask for product access or recent screen recordings, your brand files, who the film is for, and the claims you can support. Tell us which parts of the interface are final. We can work under an NDA before launch. Our 60-second film framework shows how we turn that into a story.
Formats and starting prices
The Product Film
from $1,000
15–30 seconds. One clear message, for a teaser or a new feature.
The Launch Film
from $1,800
30–60 seconds. The full launch story, with deeper product and UI motion.
The Extended Film
from $2,500
60–120 seconds. A full product story across several features or flows.
You get one fixed quote before any work begins. See what each package includes.
How it works
- Send the productA URL is enough. You get a free fixed quote within 1 day.
- Approve the direction50% to start. Story and key frames arrive within 5 days of kickoff, before full production.
- Receive the filmMost films are delivered 7–10 days after approval. 50% before delivery.
What clients say
“Moustafa is professional and easy to work with, and delivers high-quality work. I would recommend hiring him for your next project.”
“He asked thoughtful, detailed questions about our vision and transformed our ideas into something truly unique and emotionally impactful.”
Questions buyers ask
Are the films made with AI?
Yes. HELM uses AI-native production, with human direction, editing, compositing and sound. A director makes the creative decisions.
Will the final film look AI-generated?
Not when it is directed and finished properly. HELM controls consistency so the product, not the tool, stays the hero.
Can you explain a technical AI product?
Yes. We start with the buyer and the one thing that must land first. The goal is not every feature, it is the story that makes the value click.
How long does a film take?
The first direction arrives within 5 days of kickoff. Most films are delivered 7–10 days after you approve it.
How much does it cost?
The Product Film starts from $1,000, the Launch Film from $1,800 and the Extended Film from $2,500, with one fixed quote before work begins.
Send the product. We'll find the story worth showing.
Free fixed quote within 1 day, with no obligation.