WorkProcess PricingDirector Start a Project

100+ verified projects · 5.0 rated

Get a cinematic ad for your product IN DAYS — without the production headache.

No shoots. No shipping. No casting. No expensive 3D pipeline. HELM turns packshots, apps, SaaS dashboards and digital services into premium AI-native ads — built to stop the scroll, explain your value fast, and make your product feel worth buying.

No shoots. No shipping. No casting. HELM turns products, apps and SaaS screens into premium AI-native ads — built to stop the scroll and sell the value fast.

First concept in 5 days No 100% upfront Product accuracy protected

Your product is ready.
Production is what slows it down.

Shoots, shipping, casting, 3D, screen recordings and vendor chaos can turn one ad into a full production headache — before you even know if the idea works.

01

A shoot costs more than the ad.

Crew, location, cast, shipping, reshoots — before you even know if the idea works.

A small product swallowed by an overbuilt, expensive production set
02

Screen recordings don't sell the value.

Your SaaS or app may be powerful, but a flat walkthrough makes it feel ordinary.

A powerful dashboard trapped inside a flat screen-recording window
03

3D gets expensive fast.

Modeling, texturing, lighting and animation can turn one product video into a full production pipeline.

A product rebuilt inside a heavy, technical 3D production pipeline
04

DIY AI looks close — until it doesn't.

The product changes, logos drift, characters recast, and the brand stops feeling like yours.

An AI ad frame that looks impressive but the product is subtly wrong

None of these are idea problems.
They're production problems.

★★★★★VERIFIED

"He knows how to take a video from blah, blah… to WOW!"

Scott R. · cinematic promo film

★★★★★VERIFIED

"Always on time. Over the top on quality and customer service."

Mark A. · repeat client

★★★★★VERIFIED

"So professional and cooperative. He delivered my project the way I wanted — and even better."

Bandr A. · AI marketing video

Why not just use an AI tool?

Traditional production is slow. AI tools are fast but undirected. HELM gives you direction — without the production weight.

Attractive AI clips that don't match each other — the lead drifts between shotsCLIPS · UNMATCHED

AI Tools

  • Fast clips.
  • No real direction.
  • Product drift.
  • You manage the chaos.
A heavy studio setup — camera, crew, lights and logistics for a single product shotSETUP · DAY 01

Traditional Production

  • Strong output.
  • Slow setup.
  • High cost.
  • Shoot logistics.
DIRECTED
The finished cinematic ad frame — accurate product, directed worldTHE FINAL AD

HELM

  • Director-led.
  • AI-native speed.
  • Product accuracy protected.
  • Launch-ready ad.

Whether it lives in your hand or on a screen,
we build the film around it.

For products, apps and services that are hard to shoot — but still need to feel real, premium and worth buying.

Clean plain studio packshot of the perfume bottleWHAT YOU HAVE
The exact same bottle inside a cinematic ember-lit worldWHAT WE BUILD

Physical or digital — directed into desire.

01 · PHYSICAL PRODUCT

From packshot to desire.

02 · DIGITAL PRODUCT

From interface to story.

A packshot is evidence. A dashboard is information. A film is desire.

Every world your product could live in.

SaaS Launch Film App Promo Website Hero Video Product Explainer Paid Social
1 Million — Explainer Film

1 Million — Explainer Film

Marketplace — Teaser Film

Marketplace — Teaser Film

PFPB — Launch Film

PFPB — Launch Film

Digital Wellness Suite — App Promo

Digital Wellness — App Promo

Daisy — Launch Film

Daisy — Launch Film

KaiCare AI — Launch Film

KaiCare AI — Launch Film

Every HELM film is built to sell — not just to look good. Here's what each one is engineered to do.

Stops the scroll

A cinematic opening frame makes the product feel worth noticing.

Explains value fast

Features, screens and product details become a clear visual story.

Makes hard-to-shoot feel real

Apps, dashboards, services and packshots become scenes people understand.

Ships ready to use

Finished for launch, paid social, website hero or product campaign.

Watch one product
find its direction.

Art-directed treatment board for the sweatshirt film
01 · DIRECTED ON PAPER
The sweatshirt in an early cinematic lighting setup
02 · THE LIGHT ARRIVES
Final cinematic hero frame of the same sweatshirt
03 · THE FILM

Five moves.
Zero chaos for you.

01

Understand

Product, audience, objective, launch context.

02

Direct

Concept, hook, script, visual language, storyboard.

03

Build

AI production, UI animation, 3D product work, characters, environments.

04

Finish

Edit, compositing, motion design, voiceover, sound design & effects, color.

05

Launch

Master film, formats, selected cutdowns, campaign assets.

You approve the direction. HELM carries production.

Built by a filmmaker.
Not a prompt seller.

Drop your portrait at assets/media/founder.jpg

Moustafa Ahmed — Director, HELM

Five years before AI video became an industry, Moustafa was already editing, designing motion and directing stories — learning what a frame needs, where a story cuts and why a shot feels wrong.

Today he brings that craft to AI-native production, directing every HELM project from concept to final delivery with product accuracy, character consistency and a finished film in mind.

100+ completed projects for brands, founders and agencies worldwide. Nothing ships on autopilot.

INDEPENDENTLY VERIFIED · FREELANCER.COM
5.0 RATED PREFERRED FREELANCER IDENTITY VERIFIED
View Verified Track Record
★★★★★0+YEARS IN PRODUCTION
★★★★★0+COMPLETED PROJECTS
★★★★★5.0RATED TRACK RECORD

What clients say when the film ships

105 FIVE-STAR REVIEWS · 5.0 RATING

★★★★★VERIFIED ON FREELANCER

Consummate professional. Completely reliable, hard-working, professional, polite, dependable and talented. A pleasure to work with.

PMPaul M.United Kingdom · £2,850 cinematic deliveryView ↗

★★★★★VERIFIED ON FREELANCER

The job was a tight deadline with a demanding client — Moustafa delivered without fuss or stress. He's a professional and I'll be using him again.

TBTerrence B.Australia · $2,000 corporate hype reelsView ↗

★★★★★VERIFIED ON FREELANCER

An absolute Rockstar! The cinematic video work he did was the best I have ever seen. He is easy to work with and has a powerful creative mind.

SRScott R.United States · $5,500 brand & product explainerView ↗

★★★★★VERIFIED ON FREELANCER

Truly responsible and reliable — he delivered two videos in less time than required. His work is creative, innovative and outstanding.

★★★★★VERIFIED ON FREELANCER

We have worked with Moustafa 8 to 10 times now. His work is outstanding consistently, without fail — he quickly grasps a full understanding of the project.

MAMark A.United States · repeat clientView ↗

★★★★★VERIFIED ON FREELANCER

He transformed our ideas into something truly unique and emotionally impactful. We trusted his expertise — and we're absolutely thrilled with the final product.

CTChristina T.United States · video montageView ↗

★★★★★VERIFIED ON FREELANCER

Moustafa went above and beyond my expectations. Very professional and excellent outcome. I will continue to work with him.

JFJulian F.United States · $2,050 video productionView ↗

★★★★★VERIFIED ON FREELANCER

The work was perfect — the effects, transitions and music. He adapts and suggests improvements. I would recommend him 200%.

LPLudovic P.France · social media videosView ↗

Priced like a production.
Not a subscription.

Each package is a complete directed production — concept, production, compositing, motion, edit, sound and launch-ready formats. Fixed quote before we start. No subscriptions. No day rates. No surprises.

1 · The Product Ad

One focused product ad.

from $1,500

Best for: one product, one offer, one clear ad.

  • Concept + visual direction
  • Script / treatment
  • AI-native production + compositing
  • Motion, edit and sound
  • Final ad delivery
  • 2 refinement rounds included
  • FREEOptional professional voiceover
Start a Product Ad
SIGNATURE OFFER

2 · The Launch Ad

A stronger story for a serious launch.

from $3,000

Best for: products, SaaS and launches that need more story and a premium finish.

  • Deeper concept + visual treatment
  • More developed scenes and pacing
  • UI / product motion where needed
  • AI-native production + compositing
  • Cinematic edit and sound design
  • Launch-ready master ad
  • 3 refinement rounds included
  • FREEOptional professional voiceover
Start a Launch Ad

3 · The Campaign System

A campaign system, not just one ad.

from $5,000

Best for: brands that need multiple assets from one strong direction.

  • One core campaign direction
  • Hero ad
  • Multiple hooks, cutdowns and formats
  • Multiple aspect ratios
  • Campaign stills and thumbnails
  • Launch assets — delivery ready for rollout
  • 3 refinement rounds + rollout polish included
  • FREEOptional professional voiceover
Build a Campaign

THE HELM GUARANTEE

See it first. Pay in stages. Stay on brand.

Fixed quote before we start. Approve the direction before full production. Milestone-based payments — never 100% upfront. Any drift from approved references is corrected on HELM.

Not sure which package fits?

Book a FREE consultation and we'll review your product, assets and launch goal — then recommend the fastest route to a cinematic ad.

Fair questions.
Straight answers.

Will it look like AI?

Not if it's directed properly. HELM uses AI-native production with human creative direction, editing, compositing and consistency control — so the final ad feels intentional, branded and launch-ready.

Is this actually AI, or a real production team?

Both. HELM uses AI-native tools to move faster, but the concept, direction, structure, edit, compositing, sound and final finish are handled by a human-led creative process.

How is HELM different from using an AI video tool?

A tool generates footage when you tell it what to make. HELM decides what's worth making. Concept, script, direction, consistency and studio-grade finishing are the product — AI is our production method, not our value.

What do you need from me?

Your product — photos, the app, or access to it — your audience, and what the film must change for your business. Everything else is our job.

Can you animate SaaS and app interfaces?

Absolutely — digital products are half our work. Real UI animation keeps the interface pixel-accurate while the world around it becomes cinematic.

How quickly can the film be delivered?

First creative concepts within 7 business days, guaranteed. Most productions finish in days after approval — without skipping the finishing pass.

What if I don't like the first video direction?

You don't wait until the final film to react. We show the concept, visual treatment and key frames before full production begins. If the first direction misses the approved brief, we create one new direction at no extra cost. Then we refine the approved route through the revision process.

What affects pricing and revisions?

Pricing follows scope, not hours: duration, scenes, product and UI integration, 3D, voiceover, deliverables — one fixed quote before production. Structured revision rounds sit at every checkpoint: brief, boards, first assembly, final cut.

How does payment work?

Payment is split by milestones. A deposit starts the project, a second milestone follows approval of the direction and key frames, and the final balance is paid before delivery of the unwatermarked master files — never 100% upfront.

Let's make your product
look as good as it should.

Send the product, the goal and the assets you have. We'll map the fastest route to a cinematic ad — without shoots, shipping, casting or production chaos.

We reply within one business day · Moustafa@directedbyhelm.com