Free planner
Launch film planner: format, timeline and brief
Six questions, two minutes: the film format that fits your launch, the latest date to brief, and a checklist you can paste into a brief.
Insights
How to plan, price and direct a product film.
Guides for SaaS and AI teams about to commission a film. We use examples from our own work, link outside sources where we cite them, and say when a number comes from a vendor.
Buyer’s guide
SaaS video production: a buyer’s guide
A plain guide to SaaS video production: which format to make first, what it should show, what it costs and how to choose a studio.
Pricing
How much does a SaaS product video cost in 2026?
Real 2026 price ranges for SaaS product videos, with sources: what drives the quote, the extra fees to check for, and how to compare studios.
Production
AI video production vs traditional production: what actually changes
What really changes with AI video production: cost, speed, quality, ownership and disclosure, plus when a traditional shoot is still the right call.
Formats
Explainer video vs demo video: which do you need?
Explainer videos answer “why should I care?”; demo videos answer “how does it work?”. Here is how to choose, what each costs, and when to make both.
Launch planning
How to plan a B2B product launch video, working back from launch day
A backward timeline for a B2B product launch video: when to start, what to decide first, who approves, what to send and how to measure it.
Craft
What a 60-second SaaS film should show
A scene-by-scene framework for a 60-second SaaS film, with timings, script length and real examples from HELM’s Akka, TriFetch and KaiCare AI films.
Send the product. We'll find the story worth showing.
Free fixed quote within 1 day, with no obligation.