Film breakdown · TriFetch
One desk, three stacks of paper: a 27-second healthcare film.
TriFetch’s film speaks to healthcare front-desk teams, who already know this problem by heart. HELM’s film shows that problem as a single image, then shows it resolving.
The film at a glance
- 27 sec
- Running time
- 1 setting
- A clinic front desk
- Healthcare
- The buyer’s world
This is a breakdown of what the film shows. We haven’t published performance data for it.
Scene by scene
- The arrivalA patient walks into a clinic, paper in hand, and reaches the front desk.
- The problemThree stacks sit on the desk, labelled Fax, Eligibility and Referral. A printer keeps adding more.
- The changeA teal TriFetch folder appears. Light runs from each stack into it.
- The resultThe receptionist looks up, smiles and welcomes the patient. The logo closes the film.
What this film shows about directing
- A label can do a voiceover’s job. The words Fax, Eligibility and Referral tell the right viewer exactly where they are.
- The product can be a metaphor first. A folder is easier to grasp in seconds than a dashboard.
- End on the person. The final beat is a patient being attended to, not a screen.
Related
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