/* ═══════════ HELM · DESIGN SYSTEM · "Cinema, not sci-fi" ═══════════ */
:root{
  --char:#0D0C0A; --char2:#131110; --char3:#1A1714;
  --bone:#EDE7DC; --bone2:#E2DBCC; --ink:#151210;
  --white:#F4F0E8; --mut:#8E887C; --mut2:#5E594F;
  --amber:#E8862E; --amber2:#F09A48; --amber-dim:rgba(232,134,46,.12);
  --line:rgba(244,240,232,.09); --line-d:rgba(21,18,16,.15);
  --disp:'Bricolage Grotesque','Space Grotesk',sans-serif; --tech:'Space Grotesk',sans-serif; --body:'Inter',sans-serif;
  --ease:cubic-bezier(.22,.61,.21,1);
}
*{margin:0;padding:0;box-sizing:border-box}
/* keyboard focus — visible ember ring on any focusable element, without disturbing mouse users */
:focus-visible{outline:2px solid var(--amber);outline-offset:3px;border-radius:4px}
html{scroll-behavior:smooth}
body{background:var(--char);color:var(--white);font-family:var(--body);font-size:16.5px;line-height:1.65;-webkit-font-smoothing:antialiased;overflow-x:hidden}
::selection{background:var(--amber);color:var(--char)}
a{color:inherit;text-decoration:none}
img,video{display:block;max-width:100%}
button{font-family:inherit;cursor:pointer;background:none;border:0;color:inherit}
.wrap{max-width:1280px;margin:0 auto;padding:0 32px}
.mono{font-family:var(--tech);font-variant-numeric:tabular-nums;letter-spacing:.14em;font-size:11px;text-transform:uppercase}

/* grain + progress */
.grain{position:fixed;inset:-60%;width:220%;height:220%;pointer-events:none;z-index:3000;opacity:.045;
 background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='260' height='260'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='2'/%3E%3C/filter%3E%3Crect width='260' height='260' filter='url(%23n)' opacity='0.6'/%3E%3C/svg%3E");
 animation:grain 9s steps(10) infinite}
@keyframes grain{0%,100%{transform:translate(0,0)}25%{transform:translate(-2.5%,2%)}50%{transform:translate(2%,-2.5%)}75%{transform:translate(-2%,-2%)}}
.progress{position:fixed;top:0;left:0;right:0;height:2px;z-index:2000;background:transparent}
.progress span{display:block;height:100%;width:0;background:var(--amber)}

/* type scale */
h1,h2,h3{font-family:var(--disp);letter-spacing:-.025em;font-weight:700}
h2{font-size:clamp(34px,4.8vw,62px);line-height:1.0}
h2 em,h1 em{font-style:normal;color:var(--amber)}
h3{font-size:clamp(19px,2.1vw,26px)}
.kick{font-family:var(--tech);font-size:12px;font-weight:500;letter-spacing:.24em;text-transform:uppercase;color:var(--amber);display:flex;align-items:center;gap:12px;margin-bottom:22px}
.kick::before{content:"";width:36px;height:1px;background:var(--amber)}
.lead{font-size:clamp(16px,1.4vw,19px);color:var(--mut);max-width:640px;margin-top:18px}
.sec-head{margin:46px 0 0}
.sec-head.split{display:flex;justify-content:space-between;align-items:flex-end;gap:28px;flex-wrap:wrap}
/* light sections: airy top room so the headline sits clean, well below the soft fade */
.transform .sec-head,.process .sec-head{margin-top:104px}

/* slates — each carries a small three-bar HELM mark (from the logo's E) */
.slate{display:flex;justify-content:space-between;gap:16px;padding:20px 32px;border-top:1px solid var(--line);color:var(--mut2)}
.slate span:first-child{display:inline-flex;align-items:center;gap:10px}
.slate span:first-child::before{content:"";width:13px;height:9px;flex-shrink:0;background:repeating-linear-gradient(180deg,var(--amber) 0 1.6px,transparent 1.6px 3.7px);opacity:.75}
/* bone/transform slates sit on the dark blend seam — keep the bright ember mark + a subtle hairline top */
.bone .slate{border-color:rgba(232,134,46,.2);color:#A99F8E}
section{position:relative;padding-bottom:130px}
@media(max-width:900px){section{padding-bottom:84px}}

/* placeholder tags — hidden for launch (markup kept as replacement markers) */
.ph-tag{display:none !important}
/* verified review chip */
.vchip{margin-left:10px;font-size:8.5px;letter-spacing:.14em;color:var(--amber);border:1px solid rgba(232,134,46,.4);padding:3px 8px;vertical-align:2px;background:rgba(232,134,46,.06)}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:10px;font-family:var(--tech);font-size:13px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;padding:16px 30px;border:1px solid var(--amber);color:var(--amber);transition:background .25s,color .25s,transform .25s,box-shadow .25s;position:relative;overflow:hidden}
.btn:hover{box-shadow:0 0 34px rgba(232,134,46,.25)}
.btn:hover{background:var(--amber);color:var(--char);transform:translateY(-2px)}
.btn-solid{background:var(--amber);color:var(--char)}
.btn-solid:hover{background:var(--amber2)}
.btn-sm{padding:10px 20px;font-size:11.5px}

/* reveals */
.rv{opacity:0;transform:translateY(34px);transition:opacity 1s var(--ease),transform 1s var(--ease)}
.rv.on{opacity:1;transform:none}

/* ═══ NAV ═══ */
nav{position:fixed;top:0;left:0;right:0;z-index:1000;background:transparent;border-bottom:1px solid transparent;transition:transform .4s var(--ease),background .45s var(--ease),border-color .45s var(--ease),backdrop-filter .45s var(--ease)}
nav.scrolled{background:rgba(13,12,10,.8);backdrop-filter:blur(16px);border-bottom-color:var(--line)}
nav.hide{transform:translateY(-100%)}
.nav-in{max-width:1280px;margin:0 auto;padding:0 32px;height:66px;display:flex;align-items:center;justify-content:space-between;gap:24px}
.brand{display:flex;align-items:center;padding:6px 0;position:relative}
.brand img{height:32px;width:auto}
/* calm premium hover — slight lift in presence, very soft ember glow, no sweep/flash */
.brand img,.brand svg{opacity:.94;transition:opacity .45s var(--ease),transform .45s var(--ease),filter .45s var(--ease)}
.brand:hover img,.brand:hover svg{opacity:1;transform:scale(1.012);filter:drop-shadow(0 0 10px rgba(232,134,46,.22))}
@media(max-width:700px){.brand img{height:26px}}
.nav-tc{display:flex;align-items:center;gap:8px;color:var(--mut2)}
.rec{width:7px;height:7px;border-radius:50%;background:var(--amber);animation:blink 1.4s infinite}
@keyframes blink{0%,100%{opacity:1}50%{opacity:.2}}
.nav-links{display:flex;gap:32px;align-items:center;font-family:var(--disp);font-size:12.5px;letter-spacing:.12em;text-transform:uppercase}
.nav-links a:not(.btn){color:var(--mut);transition:color .2s;position:relative;padding-bottom:3px}
.nav-links a:not(.btn)::after{content:"";position:absolute;left:0;right:0;bottom:0;height:1px;background:var(--amber);transform:scaleX(0);transform-origin:left center;transition:transform .35s var(--ease)}
.nav-links a:not(.btn):hover{color:var(--white)}
.nav-links a:not(.btn):hover::after{transform:scaleX(1)}
.burger{display:none;flex-direction:column;gap:6px;padding:8px}
.burger span{width:24px;height:2px;background:var(--white);transition:.3s}
.burger.open span:first-child{transform:translateY(4px) rotate(45deg)}
.burger.open span:last-child{transform:translateY(-4px) rotate(-45deg)}
.mobile-menu{position:fixed;top:66px;left:0;right:0;z-index:990;background:rgba(13,12,10,.97);border-bottom:1px solid var(--line);display:none;flex-direction:column;gap:4px;padding:24px 32px 32px}
.mobile-menu.open{display:flex}
.mobile-menu a{font-family:var(--disp);font-size:16px;letter-spacing:.1em;text-transform:uppercase;padding:12px 0;color:var(--mut)}
.mobile-menu a.btn{color:var(--char);justify-content:center;margin-top:12px}
@media(max-width:1020px){.nav-links{display:none}.nav-tc{display:none}.burger{display:flex}}

/* ═══ ACT 01 · HERO (showreel background) ═══ */
.hero{position:relative;min-height:100vh}
.hero-pin{position:relative;min-height:100vh;display:flex;flex-direction:column;justify-content:center;overflow:hidden;padding:84px 0 92px}
.hero-reel{opacity:1 !important}
.hero-media{position:absolute;inset:0;z-index:0}
.hero-media img,.hero-media video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.hero-raw{opacity:1}
.hero-video{opacity:0}
.hero-film-still{opacity:0}
.hero-direct{position:absolute;inset:0;opacity:0;pointer-events:none;z-index:1}
.hd-line{position:absolute;background:rgba(232,134,46,.4)}
.hd-line.v{top:6%;bottom:6%;width:1px}
.hd-line.v.v1{left:33.3%}.hd-line.v.v2{left:66.6%}
.hd-line.h{left:4%;right:4%;height:1px}
.hd-line.h.h1{top:33.3%}.hd-line.h.h2{top:66.6%}
.hd-note{position:absolute;color:rgba(244,240,232,.75);letter-spacing:.24em;background:rgba(13,12,10,.45);padding:6px 10px;border-left:2px solid var(--amber)}
.hd-note.hd1{top:28%;left:8%}
.hd-note.hd2{top:18%;right:10%}
.hd-note.hd3{bottom:24%;left:12%}
.hero-scrub-cue{margin-top:18px;color:var(--mut2);letter-spacing:.3em}
.hero-tint{position:absolute;inset:0;background:linear-gradient(180deg,rgba(13,12,10,.56) 0%,rgba(13,12,10,.28) 40%,rgba(13,12,10,.86) 100%),linear-gradient(90deg,rgba(13,12,10,.9) 0%,rgba(13,12,10,.62) 40%,rgba(13,12,10,.12) 72%)}
/* focused scrim behind the text column only */
.hero-scrim{position:absolute;inset:0;z-index:1;pointer-events:none;background:radial-gradient(ellipse 60% 80% at 26% 52%,rgba(9,8,7,.7),transparent 60%)}
.hero-vig{position:absolute;inset:0;background:radial-gradient(ellipse 90% 90% at 50% 45%,transparent 55%,rgba(13,12,10,.72))}
/* monitor artifacts */
.mon{position:absolute;inset:0;z-index:2;pointer-events:none;opacity:0;transition:opacity 1.2s var(--ease)}
.mon.on{opacity:1}
.mon-c{position:absolute;width:26px;height:26px;border:1.5px solid rgba(244,240,232,.5)}
.mc1{top:86px;left:28px;border-right:0;border-bottom:0}
.mc2{top:86px;right:28px;border-left:0;border-bottom:0}
.mc3{bottom:24px;left:28px;border-right:0;border-top:0}
.mc4{bottom:24px;right:28px;border-left:0;border-top:0}
.mon-top{position:absolute;top:96px;left:66px;right:66px;display:flex;justify-content:space-between;color:rgba(244,240,232,.8)}
.mon-bot{position:absolute;bottom:34px;left:66px;right:66px;display:flex;justify-content:space-between;color:var(--mut)}
.mon-rec{display:inline-flex;gap:8px;align-items:center}
.mon-rec i{width:8px;height:8px;border-radius:50%;background:#E23B2E;animation:blink 1.2s infinite}
.mon-stage{color:var(--amber)}
.lbar{position:absolute;left:0;right:0;height:0;background:#000;transition:height 1.4s var(--ease)}
.lbar.t{top:0}.lbar.b{bottom:0}
.mon.on .lbar{height:5.5vh}
/* content */
.hero-inner{position:relative;z-index:4;max-width:1420px;margin:0 auto;padding:0 32px;width:100%;display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,1.22fr);gap:30px;align-items:center}
.hero-copy{min-width:0;max-width:640px}
/* right column — the showreel reads as the hero visual through here */
.hero-visual{position:relative;min-height:60vh}
/* clean 'IN DAYS' emphasis — ember + bold, no box/capsule */
.hl-days{color:var(--amber);font-weight:800}
.hero-eyebrow{font-family:var(--disp);font-size:11.5px;letter-spacing:.26em;text-transform:uppercase;color:var(--amber);margin-bottom:20px}
/* proof-first trust line above the headline */
/* premium trust badge — dark glassy pill: overlapping avatars · stars · copy */
.hero-trust{display:block;margin-bottom:26px}
.ht-pill{display:inline-flex;align-items:center;gap:12px;padding:9px 16px 9px 10px;border-radius:999px;
  background:rgba(19,17,15,.6);border:1px solid rgba(242,237,227,.14);backdrop-filter:blur(6px);
  box-shadow:0 10px 30px rgba(0,0,0,.35),inset 0 1px 0 rgba(242,237,227,.05)}
.ht-avs{display:inline-flex;flex-shrink:0}
.ht-avs i{position:relative;width:28px;height:28px;border-radius:50%;border:2px solid #17130F;margin-left:-9px;overflow:hidden;flex-shrink:0;
  background:radial-gradient(circle at 34% 30%,#E8D9C2,#B98A5E 58%,#7E5637);  /* warm fallback if a photo is missing */
  transition:transform .3s var(--ease),box-shadow .3s var(--ease)}
.ht-avs i:first-child{margin-left:0}
.ht-avs i:hover{transform:scale(1.03) translateY(-1px);z-index:3;box-shadow:0 0 0 1.5px rgba(194,105,59,.55),0 0 9px rgba(194,105,59,.4)}
.ht-avs i:nth-child(2){background:radial-gradient(circle at 34% 30%,#D9C4A6,#A06B44 58%,#6B4227)}
.ht-avs i:nth-child(3){background:radial-gradient(circle at 34% 30%,#C9B091,#8E5F3C 58%,#59371F)}
.ht-avs i img{width:100%;height:100%;object-fit:cover;display:block;filter:saturate(.96) sepia(.06)}  /* gentle warm grade keeps the trio consistent */
.ht-stars{letter-spacing:2.5px;font-family:var(--tech);font-size:21px;line-height:1;font-weight:600;
  background:linear-gradient(178deg,#E8D9C2 8%,#DFA265 48%,#C2693B 92%);
  -webkit-background-clip:text;background-clip:text;color:transparent;-webkit-text-fill-color:transparent;
  filter:drop-shadow(0 1px 6px rgba(194,105,59,.28))}
.ht-txt{color:#F0EADC;font-weight:600;font-family:var(--tech);font-size:13.5px;letter-spacing:.03em;white-space:nowrap}
@media(max-width:640px){
  .ht-pill{gap:8px;padding:7px 11px 7px 8px}
  .ht-avs i{width:21px;height:21px;margin-left:-7px}
  .ht-stars{font-size:14px;letter-spacing:1px}
  .ht-txt{font-size:10.5px;letter-spacing:.01em}
}
/* positioning line: AI speed + HELM direction */
.hero-h1{font-size:clamp(31px,2.85vw,40px);line-height:1.1;letter-spacing:-.025em;max-width:640px;text-shadow:0 2px 34px rgba(9,8,7,.6)}
.hline{display:block}
.hl-nb{white-space:nowrap}   /* keep "for your product" as one unit so "your" never orphans (all breakpoints) */
/* explicit desktop line control — each span IS one line (measured to fit from 1260px up); never let 'for your' orphan */
@media(min-width:1260px){.hero-h1 .hline{white-space:nowrap}}
.hl-key{color:var(--amber)}
.hero-sub{text-shadow:0 1px 20px rgba(9,8,7,.65)}
.hl{display:block;overflow:hidden}
.hl-in{display:inline-block;transform:translateY(110%);transition:transform 1.1s var(--ease)}
.hero.play .hl-in{transform:none}
.hero.play .hl:nth-child(2) .hl-in{transition-delay:.12s}
/* word-level cinematic mask reveal (JS-split) */
.hero-h1.wsplit .hl-in{transform:none;transition:none}
.wm{display:inline-block;overflow:hidden;vertical-align:top;line-height:1.02}
.wi{display:inline-block;transform:translateY(115%);transition:transform 1s var(--ease)}
.hero.play .hero-h1.wsplit .wi{transform:none}
/* soft ember rule drawing in after the headline */
.hero-rule{display:block;width:70px;height:2px;margin:26px 0 0;background:linear-gradient(90deg,var(--amber),rgba(232,134,46,.15));transform-origin:left center;box-shadow:0 0 18px rgba(232,134,46,.5)}
.hero.play .hero-rule{transition:transform 1s var(--ease) .5s,opacity .6s var(--ease) .5s}
.rv-h.hero-rule{transform:scaleX(0);opacity:0}
.hero.play .hero-rule{transform:scaleX(1);opacity:1}
.hero-sub{max-width:620px;color:#D6CFC1;font-size:clamp(16px,1.5vw,20.5px);margin-top:26px;line-height:1.6}
.hero-sub-m{display:none}
.sub-nos{color:var(--bone);font-weight:600}
.sub-key{color:var(--amber);font-weight:600}
/* background reel settles in on load */
.hero-reel{transform:scale(1.08);transition:transform 2.6s var(--ease)}
.hero.play .hero-reel{transform:scale(1)}
.hero-ctas{display:flex;gap:16px;margin-top:32px;flex-wrap:wrap}
.hero-ctas .btn{padding:18px 35px;font-size:14.5px}
/* reassurance line under the CTAs — readable, premium */
/* reassurance trio — branded pills, one clean row, ember-lit on hover */
.hero-assure{display:flex;gap:7px;margin-top:24px;flex-wrap:wrap;font-family:var(--tech);font-size:11.5px;letter-spacing:0;color:#D3CCBE}
.hero-assure span{display:inline-flex;align-items:center;gap:6px;white-space:nowrap;padding:7px 10px;border:1px solid rgba(242,237,227,.13);border-radius:999px;background:rgba(20,18,16,.5);cursor:default;transition:border-color .35s var(--ease),color .35s var(--ease),background .35s var(--ease)}
.hero-assure span:hover{border-color:rgba(194,105,59,.5);color:var(--bone);background:rgba(194,105,59,.08)}
.as-ic{width:15px;height:15px;flex-shrink:0;color:#B4AD9F;transition:color .35s}
.hero-assure span:hover .as-ic{color:var(--amber)}
/* proof / trust */
.hero-proof{display:flex;align-items:center;gap:20px;margin-top:30px;flex-wrap:wrap}
.proof-badge{display:inline-flex;align-items:center;gap:12px}
.stars{color:var(--amber);letter-spacing:3px;font-size:17px}
.proof-line{font-family:var(--disp);font-size:15.5px;letter-spacing:.04em;color:var(--white);font-weight:500}
.proof-link{display:inline-flex;align-items:center;gap:8px;font-family:var(--disp);font-size:13.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--amber);border-bottom:1px solid rgba(232,134,46,.5);padding-bottom:3px;transition:border-color .25s,color .25s,transform .25s}
.proof-link:hover{border-color:var(--amber);color:var(--amber2)}
.fl-logo{width:17px;height:17px;flex-shrink:0;display:inline-block}
.rv-h{opacity:0;transform:translateY(24px);transition:opacity 1s var(--ease),transform 1s var(--ease)}
.hero.play .rv-h{opacity:1;transform:none}
.hero.play .hero-eyebrow{transition-delay:.1s}
.hero.play .hline{transition-delay:.24s}
.hero.play .hline:last-child{transition-delay:.38s}
.hero.play .hero-sub{transition-delay:.6s}
.hero.play .hero-ctas{transition-delay:.78s}
.hero.play .hero-assure{transition-delay:.92s}
.hero.play .hero-proof{transition-delay:1.05s}
/* client logo marquee pinned to the bottom of the first viewport */
.hero-marquee{position:absolute;left:0;right:0;bottom:26px;z-index:3;opacity:0;transition:opacity 1s var(--ease) 1.2s;border-top:1px solid rgba(244,240,232,.07);padding-top:20px}
.hero.play .hero-marquee{opacity:1}
.hero-marquee .marquee{margin:0}
.hero-marquee .mlogo{font-size:16px;color:#7C776D}
.hero-marquee .mlogo.wide{font-size:12px}
.hero-marquee .mlogo.heavy{font-size:18px}
.hero-marquee .mlogo:hover{color:var(--bone2)}

/* ── hero backdrop + directed-work campaign wall ── */
.hero{background:#0B0A09}
/* copy side stays clean ink; ember energy pools behind the mosaic (center-right) so the middle is never dead */
/* premium studio backdrop: deep ink behind copy → graphite depth → rich branded ember energy behind the mosaic */
.hero-bg{position:absolute;inset:0;z-index:0;background:
  radial-gradient(ellipse 46% 52% at 72% 26%,rgba(200,110,60,.42),transparent 58%),
  radial-gradient(ellipse 40% 52% at 94% 60%,rgba(194,105,59,.26),transparent 62%),
  radial-gradient(ellipse 34% 32% at 64% 98%,rgba(194,105,59,.16),transparent 64%),
  radial-gradient(ellipse 30% 32% at 76% 22%,rgba(232,217,194,.09),transparent 54%),
  radial-gradient(ellipse 70% 80% at 18% 42%,rgba(18,18,21,.75),transparent 60%),
  linear-gradient(86deg,#0B0B0C 0%,#0D0D0F 28%,#131215 46%,#191619 66%,#241811 100%)}
/* light falloff toward the corners + faint editorial banding + soft grain-ready vignette; keeps copy side deep and clean */
.hero-bg::after{content:"";position:absolute;inset:0;pointer-events:none;background:
  repeating-linear-gradient(96deg,rgba(242,237,227,.012) 0 1px,transparent 1px 156px),
  radial-gradient(ellipse 130% 110% at 44% 42%,transparent 50%,rgba(6,6,7,.74)),
  radial-gradient(ellipse 60% 70% at 8% 6%,rgba(6,6,7,.5),transparent 46%)}
/* left scrim keeps the copy fully readable; fades out before the mosaic so it never dims the video */
.hero-veil{position:absolute;inset:0;z-index:2;pointer-events:none;background:
  linear-gradient(90deg,#0B0A09 0%,rgba(11,10,9,.96) 22%,rgba(11,10,9,.6) 38%,rgba(11,10,9,.1) 47%,transparent 54%)}

/* art-directed editorial mosaic — sits in the hero grid's right cell, adjacent to the copy (no dead gap).
   3 asymmetric columns; cards keep the media's TRUE aspect (no bars, no forced crops). */
.hero-mosaic{position:relative;z-index:1;min-width:0;height:min(88vh,800px);display:flex;gap:16px;overflow:hidden;
  -webkit-mask-image:linear-gradient(180deg,transparent 0,#000 6%,#000 87%,transparent 100%);
          mask-image:linear-gradient(180deg,transparent 0,#000 6%,#000 87%,transparent 100%)}
.hm-col{min-width:0;display:flex;flex-direction:column;gap:16px}
.hm-lead{flex:1.45}         /* two equal wide columns carry the four big landscapes; digital band = rows 1-2 */
.hm-col:nth-child(2){flex:1.45}
.hm-col:nth-child(3){flex:1.05}
.hm-col:nth-child(2){margin-top:16px}
.hm-col:nth-child(3){margin-top:44px}
/* slow breathing float — columns drift a few px in gentle opposite phases; calm, never a visible loop */
.hm-col:nth-child(1){animation:hmFloatA 19s ease-in-out infinite alternate}
.hm-col:nth-child(2){animation:hmFloatB 23s ease-in-out infinite alternate}
.hm-col:nth-child(3){animation:hmFloatA 26s ease-in-out infinite alternate}
@keyframes hmFloatA{from{transform:translate3d(0,0,0)}to{transform:translate3d(0,-14px,0)}}
@keyframes hmFloatB{from{transform:translate3d(0,-8px,0)}to{transform:translate3d(0,9px,0)}}
.hm-card{position:relative;flex:0 0 auto;cursor:pointer;border-radius:15px;overflow:hidden;border:1px solid rgba(242,237,227,.1);background:#141210;box-shadow:0 26px 60px rgba(0,0,0,.55);
  transition:box-shadow .45s var(--ease),border-color .45s var(--ease),transform .5s var(--ease)}
.hm-card.v{aspect-ratio:404/720}   /* matches vertical encodes exactly  */
.hm-card.l{aspect-ratio:16/9}      /* matches landscape encodes exactly */
/* SaaS anchor — most-noticeable card: ember edge + glow */
.hm-card.hm-hero{box-shadow:0 32px 74px rgba(0,0,0,.6),0 0 50px rgba(194,105,59,.2);border-color:rgba(194,105,59,.4)}
.hm-card video{width:100%;height:100%;object-fit:cover;object-position:center;display:block;filter:saturate(.99) brightness(.93);transition:filter .6s var(--ease),transform 1.1s var(--ease)}
.hm-card::after{content:"";position:absolute;inset:0;pointer-events:none;border-radius:inherit;box-shadow:inset 0 1px 0 rgba(242,237,227,.08);background:linear-gradient(180deg,transparent 64%,rgba(8,7,6,.42))}
/* warm ember grade on cold/cool clips (purple/teal) so the whole mosaic reads Ink/Champagne/Ember */
.hm-card.cool::before{content:"";position:absolute;inset:0;z-index:1;pointer-events:none;border-radius:inherit;
  background:radial-gradient(ellipse 90% 80% at 50% 42%,rgba(194,105,59,.30),rgba(140,70,36,.16));mix-blend-mode:soft-light}
/* interactive hover — lift + gentle zoom + ember glow, raise above neighbours; calm the drift while hovering */
.hm-card.shown:hover{z-index:6;transform:translateY(-7px) scale(1.02);box-shadow:0 46px 96px rgba(0,0,0,.62),0 0 50px rgba(194,105,59,.24);border-color:rgba(194,105,59,.5)}
.hm-card:hover video{filter:saturate(1.06) brightness(1.03);transform:scale(1.05)}
.hero-mosaic:hover .hm-col{animation-play-state:paused}
/* entrance — the mosaic assembles as one: soft fade + rise + scale .98→1 + blur-to-sharp, tight diagonal stagger.
   JS adds .shown on animationend so hover transforms aren't locked by fill. */
.hm-card{opacity:0}
.hero.play .hm-card{animation:hmIn 1.15s var(--ease) both}
.hm-card.shown{opacity:1;animation:none}
@keyframes hmIn{
  from{opacity:0;transform:translateY(16px) scale(.98);filter:blur(9px)}
  60%{filter:blur(0)}
  to{opacity:1;transform:none;filter:none}}
.hero.play .hm-col:nth-child(1) .hm-card:nth-child(1){animation-delay:.42s}
.hero.play .hm-col:nth-child(2) .hm-card:nth-child(1){animation-delay:.50s}
.hero.play .hm-col:nth-child(1) .hm-card:nth-child(2){animation-delay:.56s}
.hero.play .hm-col:nth-child(3) .hm-card:nth-child(1){animation-delay:.60s}
.hero.play .hm-col:nth-child(2) .hm-card:nth-child(2){animation-delay:.64s}
.hero.play .hm-col:nth-child(1) .hm-card:nth-child(3){animation-delay:.70s}
.hero.play .hm-col:nth-child(2) .hm-card:nth-child(3){animation-delay:.76s}
.hero.play .hm-col:nth-child(3) .hm-card:nth-child(2){animation-delay:.80s}
.hero.play .hm-col:nth-child(3) .hm-card:nth-child(3){animation-delay:.86s}
@media(prefers-reduced-motion:reduce){.hm-card{opacity:1}.hero.play .hm-card{animation:none}}
/* smaller, quieter label — an ember dot + fine caps, no heavy chip */
.wtag{position:absolute;left:12px;bottom:11px;z-index:2;display:inline-flex;align-items:center;gap:6px;font-size:8px;letter-spacing:.2em;text-transform:uppercase;color:rgba(242,237,227,.78);text-shadow:0 1px 6px rgba(0,0,0,.7)}
.wtag::before{content:"";width:4px;height:4px;border-radius:50%;background:var(--amber);box-shadow:0 0 6px rgba(194,105,59,.8)}
@media(prefers-reduced-motion:reduce){.hm-col{animation:none!important}}

/* stages + scroll cue */
.hero-stages{position:absolute;right:36px;top:50%;transform:translateY(-50%) rotate(90deg);transform-origin:right center;z-index:3;display:flex;gap:14px;align-items:center;color:var(--mut2);letter-spacing:.3em}
.hero-stages i{width:26px;height:1px;background:var(--mut2);display:inline-block}
.hero-stages span{transition:color .5s}
.hero-stages span.on{color:var(--amber)}
.hero-scroll{position:absolute;bottom:44px;left:50%;transform:translateX(-50%);z-index:3;color:var(--mut2);letter-spacing:.4em;animation:cue 2.4s infinite}
@keyframes cue{0%,100%{opacity:.3;transform:translate(-50%,0)}50%{opacity:1;transform:translate(-50%,7px)}}
@media(max-width:900px){.hero-stages{display:none}.mon-top{left:32px;right:32px}.mon-bot{left:32px;right:32px}}
/* mobile: anchor hero from the top so the full headline clears the nav */
/* tablet: narrow the wall and let the left veil hold more of the frame for readability */
/* shorter desktop viewports: tighten the copy stack so nav → copy → CTAs → trust → reassurance → marquee all sit above the fold */
@media(min-width:821px) and (max-height:980px){
  .hero-pin{padding:84px 0 90px}
  .hero-trust{margin-bottom:18px}
  .ht-stars{font-size:17px}
  .ht-txt{font-size:12.5px}
  .hero-h1{font-size:clamp(30px,2.75vw,38px)}
  .hero-rule{margin-top:18px}
  .hero-sub{margin-top:20px;font-size:clamp(15px,1.3vw,18px)}
  .hero-ctas{margin-top:24px}
  .hero-ctas .btn{padding:15px 28px;font-size:13.5px}
  .hero-assure{margin-top:20px;font-size:13px}
  .hero-proof{margin-top:20px}
  .hero-marquee{bottom:16px;padding-top:14px}
  .hero-mosaic{height:min(80vh,700px)}
}
@media(max-width:1080px){.hero-inner{gap:34px}.hero-copy{max-width:560px}.hero-veil{background:linear-gradient(90deg,#0B0A09 0%,rgba(11,10,9,.97) 26%,rgba(11,10,9,.62) 40%,rgba(11,10,9,.12) 50%,transparent 58%)}}
/* mobile: copy first, then a TWO-ROW auto-moving video showcase (JS builds the rows + drifts them; manual swipe still works) */
@media(max-width:820px){
  .hero-pin{padding:78px 0 78px}
  .hero-inner{grid-template-columns:minmax(0,1fr);gap:0}
  .hero-copy{min-width:0;width:100%}
  .hero-veil{display:none}.mon{display:none}
  /* videos live below the copy → center the whole copy block for a stronger, cinematic mobile hero */
  .hero-copy{text-align:center;margin:0 auto}
  .hero-rule{margin-left:auto;margin-right:auto}
  .hero-sub{margin-left:auto;margin-right:auto}
  /* compact CTAs — ~50px tall, tight gap, still strong and tappable */
  .hero-ctas{justify-content:center;gap:10px;margin-top:22px}
  .hero-ctas .btn{padding:15px 24px;font-size:13px}
  /* reassurance chips — compact pills, centered, wrap cleanly (2 + 1) with no horizontal overflow */
  .hero-assure{flex-wrap:wrap;justify-content:center;overflow:visible;margin:16px 0 0;padding:0;gap:8px;font-size:10.5px;
    -webkit-mask-image:none;mask-image:none}
  .hero-assure span{padding:6px 10px;gap:6px;max-width:100%}
  .as-ic{width:13px;height:13px}
  .hero-proof{justify-content:center;margin-top:16px}
  /* fallback (JS not yet run): single horizontal strip — NEVER a vertical stack */
  .hero-mosaic{height:auto;margin:20px -40px 0;padding:4px 40px;gap:12px;flex-direction:row;overflow-x:auto;overflow-y:hidden;
    -webkit-mask-image:linear-gradient(90deg,transparent 0,#000 4%,#000 96%,transparent 100%);mask-image:linear-gradient(90deg,transparent 0,#000 4%,#000 96%,transparent 100%)}
  .hero-mosaic::-webkit-scrollbar{display:none}
  /* JS adds .built after re-homing cards into the two .hm-row marquees */
  .hero-mosaic.built{flex-direction:column;overflow:visible;padding:0;-webkit-mask-image:none;mask-image:none}
  .hm-col{display:contents}
  /* marquee rows — a hidden window over a transform-animated track (same technique as the reviews wall).
     Track = [set][set-clone]; each set carries its own margin-right so translateX(-50%) is EXACTLY one
     period → seamless loop, clone starts fully off-screen, and no video repeats inside the viewport. */
  .hm-row{overflow:hidden;padding:4px 0;touch-action:pan-y;
    -webkit-mask-image:linear-gradient(90deg,transparent 0,#000 4%,#000 96%,transparent 100%);mask-image:linear-gradient(90deg,transparent 0,#000 4%,#000 96%,transparent 100%)}
  .hm-track{display:flex;width:max-content;will-change:transform;animation:hmMarq 58s linear infinite}
  .hm-row-2 .hm-track{animation-duration:46s}
  .hm-track.hold{animation-play-state:paused}
  @keyframes hmMarq{from{transform:translate3d(0,0,0)}to{transform:translate3d(-50%,0,0)}}
  .hm-set{display:flex;gap:12px;margin-right:12px}
  .hm-card{height:190px;width:auto;flex:0 0 auto;opacity:1;order:var(--mo,99);animation:none!important;margin:0!important;border-radius:13px;box-shadow:0 16px 36px rgba(0,0,0,.46)}
  .hm-row-2 .hm-card{height:170px}
  .hm-card.v{aspect-ratio:404/720}.hm-card.l{aspect-ratio:16/9}
}
@media(max-width:640px){.hero-pin{justify-content:flex-start;padding:72px 0 74px}.hero-trust{margin-bottom:12px}.hero-h1{font-size:clamp(21px,6vw,27px);line-height:1.16;letter-spacing:-.02em}.hero-rule{margin-top:12px;width:54px}.hero-sub-d{display:none}.hero-sub-m{display:block}.hero-sub{margin-top:12px;font-size:14.5px;line-height:1.5}.hero-ctas{margin-top:14px;gap:9px}.hero-ctas .btn{padding:12px 18px;font-size:12.5px}.hero-assure{margin:10px 0 0;padding:0;font-size:10.5px}.hero-marquee{bottom:14px;padding-top:12px}.hero-marquee .mlogo{font-size:14px}.hero-mosaic{margin:12px -22px 0}.hm-card{height:178px}.hm-row-2 .hm-card{height:152px}.hero-proof{margin-top:11px}}
@media(prefers-reduced-motion:reduce){.hm-cue::after{animation:none}}

/* ═══ ACT 02 · TRUST ═══ */
.trust{padding:64px 0 90px;border-top:1px solid var(--line);background:radial-gradient(ellipse 46% 90% at 50% 0%,rgba(232,134,46,.045),transparent 70%),linear-gradient(180deg,#0F0E0C,#0D0C0A 70%)}
.trust-line{display:flex;align-items:center;justify-content:center;gap:18px;color:var(--mut);text-align:center;margin-bottom:44px;letter-spacing:.26em}
/* editorial ticks flanking the trust line */
.trust-line::before,.trust-line::after{content:"";width:44px;height:1px;background:linear-gradient(90deg,transparent,rgba(232,134,46,.55));flex-shrink:0}
.trust-line::after{background:linear-gradient(90deg,rgba(232,134,46,.55),transparent)}
.marquee{overflow:hidden;position:relative;-webkit-mask-image:linear-gradient(90deg,transparent,#000 10%,#000 90%,transparent);mask-image:linear-gradient(90deg,transparent,#000 10%,#000 90%,transparent)}
.marquee-in{display:flex;gap:84px;width:max-content;align-items:center;cursor:grab;touch-action:pan-y;user-select:none}
.marquee-in:active{cursor:grabbing}
.mlogo{font-family:var(--disp);font-size:21px;color:#9B958A;letter-spacing:.12em;font-weight:600;white-space:nowrap;user-select:none;transition:color .3s,text-shadow .3s}
.mlogo:hover{color:var(--bone);text-shadow:0 0 22px rgba(237,231,220,.18)}
.mlogo.serif{font-family:Georgia,serif;font-weight:400;font-style:italic;letter-spacing:.04em}
.mlogo.wide{letter-spacing:.42em;font-size:15px}
.mlogo.thin{font-weight:400;letter-spacing:.02em}
.mlogo.lower{text-transform:lowercase}
.mlogo.heavy{font-weight:700;font-size:24px;letter-spacing:.06em}
.mlogo-img{height:26px;width:auto;opacity:.55;filter:grayscale(1) brightness(1.7);transition:opacity .3s}
.mlogo-img:hover{opacity:.9}
.marquee .ph-tag{position:absolute;bottom:-30px;left:50%;transform:translateX(-50%)}
.marquee{margin-bottom:34px}

/* ═══ ACT 03 · PROBLEM ═══ */
.problem{background:radial-gradient(rgba(244,240,232,.02) 1px,transparent 1.4px) 0 0/28px 28px,linear-gradient(122deg,transparent 44%,rgba(232,134,46,.032) 50%,transparent 57%),radial-gradient(ellipse 60% 50% at 85% 6%,rgba(232,134,46,.05),transparent 60%),var(--char2);border-top:1px solid var(--line);overflow:hidden;padding-bottom:82px}
.problem-bg{position:absolute;inset:0;pointer-events:none;z-index:0}
.problem-bg::after{content:"";position:absolute;inset:0;background:radial-gradient(ellipse 92% 82% at 50% 46%,transparent 54%,rgba(13,12,10,.5))}
.problem .wrap{position:relative;z-index:1}
.pbg-glow{position:absolute;top:-10%;right:-15%;width:60%;height:70%;background:radial-gradient(ellipse at center,rgba(232,134,46,.08),transparent 65%);animation:pbgDrift 14s ease-in-out infinite alternate}
@keyframes pbgDrift{from{transform:translate(0,0) scale(1)}to{transform:translate(-8%,10%) scale(1.15)}}
.pbg-line{position:absolute;background:linear-gradient(90deg,transparent,rgba(232,134,46,.35),transparent);height:1px}
.pbg-line.l1{top:26%;left:0;right:36%}
.pbg-line.l2{bottom:20%;left:42%;right:0}
.pbg-note{position:absolute;color:rgba(142,136,124,.35);letter-spacing:.3em}
.pbg-note.n1{top:calc(26% - 22px);left:32px}
.pbg-note.n2{bottom:calc(20% + 12px);right:32px}
/* paired problem rows — each sentence beside its own image */
.prob-rows{margin-top:48px;display:flex;flex-direction:column;gap:38px}
.prob-row{display:grid;grid-template-columns:1fr 90px 1.15fr;align-items:center;gap:0;opacity:.72;transition:opacity 1s var(--ease)}
.prob-row.on{opacity:1}
.prob-row.on .prob-text p{color:#CFC8BA}
.prob-row.alt{grid-template-columns:1.15fr 90px 1fr}
.prob-row.alt .prob-text{order:3}
.prob-row.alt .prob-img{order:1}
.prob-row.alt .prob-link{order:2}
.prob-text .prob-n{color:var(--mut2);letter-spacing:.24em;display:block;margin-bottom:14px;transition:color 1s var(--ease)}
.prob-row.on .prob-text .prob-n{color:var(--amber)}
.prob-text h3{font-size:clamp(20px,2.3vw,30px);line-height:1.16;margin-bottom:12px}
.prob-text h3 em{font-style:normal;color:var(--amber)}
.prob-text p{color:var(--mut);max-width:400px;font-size:15px;transition:color 1s var(--ease)}
.prob-row.alt .prob-text{text-align:right}
.prob-row.alt .prob-text p{margin-left:auto}
/* ember connector line */
.prob-link{position:relative;height:1px;align-self:center}
.prob-link::before{content:"";position:absolute;top:0;left:8px;right:8px;height:1px;background:linear-gradient(90deg,var(--mut2),rgba(232,134,46,.15));transition:background .5s}
.prob-link::after{content:"";position:absolute;top:-3px;right:6px;width:7px;height:7px;border-radius:50%;background:var(--mut2);transition:background .5s,box-shadow .5s}
.prob-row.on .prob-link::before{background:linear-gradient(90deg,var(--bone2),var(--amber))}
.prob-row.on .prob-link::after{background:var(--amber);box-shadow:0 0 10px rgba(232,134,46,.8)}
.prob-row.alt .prob-link::before{background:linear-gradient(90deg,rgba(232,134,46,.15),var(--mut2))}
.prob-row.alt .prob-link::after{left:6px;right:auto}
.prob-row.alt.on .prob-link::before{background:linear-gradient(90deg,var(--amber),var(--bone2))}
.prob-img{position:relative;overflow:hidden;border:1px solid var(--line);aspect-ratio:16/10;background:var(--char3);box-shadow:0 30px 70px rgba(0,0,0,.4);transition:box-shadow .7s var(--ease),border-color .7s var(--ease),transform .6s var(--ease)}
/* calm activation: brightness/saturation only — no scroll-driven scale (was jittery/snappy) */
.prob-img img{width:100%;height:100%;object-fit:cover;transition:filter 1s var(--ease),transform .6s var(--ease);filter:saturate(.92) brightness(.9);will-change:transform}
.prob-row.on .prob-img img{filter:saturate(1) brightness(1)}
.prob-row.on .prob-img{border-color:rgba(232,134,46,.4);box-shadow:0 34px 84px rgba(0,0,0,.5),0 0 46px rgba(232,134,46,.12)}
/* editorial frame corners that light up on the active exhibit */
.prob-img::before,.prob-img::after{content:"";position:absolute;width:18px;height:18px;z-index:2;pointer-events:none;border:0 solid rgba(232,134,46,0);transition:border-color .6s}
.prob-img::before{top:10px;left:10px;border-top-width:2px;border-left-width:2px}
.prob-img::after{bottom:10px;right:10px;border-bottom-width:2px;border-right-width:2px}
.prob-row.on .prob-img::before,.prob-row.on .prob-img::after{border-color:rgba(232,134,46,.6)}
.prob-img:hover{transform:translateY(-2px)}
.prob-img:hover img{transform:scale(1.02)}
@media(prefers-reduced-motion:reduce){.prob-img:hover,.prob-img:hover img{transform:none}.prob-row,.prob-text p,.prob-text .prob-n,.prob-img img{transition:none}}
@media(max-width:820px){
  .prob-rows{gap:44px}
  .prob-row,.prob-row.alt{grid-template-columns:1fr;gap:18px}
  .prob-row.alt .prob-text{order:1;text-align:left}
  .prob-row.alt .prob-text p{margin-left:0}
  .prob-row.alt .prob-img{order:2}
  .prob-link{display:none}
  .prob-row{opacity:1}
}
.problem-turn{font-family:var(--disp);font-size:clamp(25px,3.2vw,42px);font-weight:600;line-height:1.12;letter-spacing:-.02em;text-align:center;max-width:860px;margin:76px auto 0;padding:0 20px}
.problem-turn em{font-style:normal;color:var(--amber)}
/* ── mini social proof strip ── */
.miniproof{border-top:1px solid var(--line);padding-top:56px;padding-bottom:56px;background:linear-gradient(180deg,#0E0D0B,#0C0B09)}
.mp-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
.mp-card{border:1px solid var(--line);background:linear-gradient(165deg,#151210,#0F0D0B);padding:24px 26px;display:flex;flex-direction:column;gap:13px;transition:border-color .35s,transform .35s}
.mp-card:hover{border-color:rgba(232,134,46,.35);transform:translateY(-3px)}
.mp-top{display:flex;align-items:center;justify-content:space-between;gap:12px}
.mp-stars{color:var(--amber);letter-spacing:2.5px;font-size:12px}
.mp-badge{display:inline-flex;align-items:center;gap:6px;font-size:8.5px;letter-spacing:.14em;color:var(--amber);border:1px solid rgba(232,134,46,.4);padding:3px 8px;background:rgba(232,134,46,.06)}
.mp-badge .fl-logo{width:12px;height:12px}
.mp-quote{font-family:var(--disp);font-size:15px;line-height:1.5;color:var(--white);flex:1;font-weight:500}
.mp-card[data-ph] .mp-quote{color:#C4BDAF;font-weight:400}
.mp-who{font-family:var(--disp);font-size:13px;font-weight:600;color:var(--bone)}
.mp-who span{color:var(--mut2);font-weight:400}
/* ── why not just use an AI tool ── */
.whynot{border-top:1px solid var(--line);background:radial-gradient(ellipse 60% 45% at 80% 6%,rgba(232,134,46,.05),transparent 60%),linear-gradient(180deg,#0D0C0A,#100E0C 60%,#0D0C0A)}
.whynot-intro{text-align:center;max-width:740px;margin:34px auto 0;color:#CFC8BA;font-family:var(--disp);font-size:clamp(17px,1.9vw,23px);font-weight:500;line-height:1.4}
.whynot-intro b{color:var(--amber);font-weight:600}
.whynot-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:52px;align-items:stretch}
.wn-card{position:relative;border:1px solid var(--line);background:var(--char2);padding:0 30px 34px;display:flex;flex-direction:column;transition:transform .4s var(--ease),border-color .4s}
.wn-card:hover{transform:translateY(-4px)}
/* visual proof strip at the top of each card */
.wn-vis{position:relative;margin:0 -30px 26px;aspect-ratio:16/9;overflow:hidden;border-bottom:1px solid var(--line);background:#0B0A08}
.wn-vis>img{width:100%;height:100%;object-fit:cover;filter:saturate(.85) brightness(.82);transition:filter .5s}
.wn-card:hover .wn-vis>img{filter:saturate(.95) brightness(.92)}
.wn-cap{position:absolute;left:12px;bottom:12px;z-index:2;font-size:8.5px;letter-spacing:.18em;color:rgba(237,231,220,.85);background:rgba(11,10,8,.72);backdrop-filter:blur(4px);padding:5px 9px;border-left:2px solid var(--mut2)}
/* HELM: the directed final ad — single full visual, clearly the strongest of the three */
.wn-helm .wn-vis{border-bottom:1px solid rgba(232,134,46,.4)}
.wn-helm .wn-vis>img,.wn-helm:hover .wn-vis>img{filter:saturate(1) brightness(1)}
.wn-helm .wn-vis::after{content:"";position:absolute;inset:0;pointer-events:none;background:radial-gradient(ellipse 100% 90% at 50% 50%,transparent 62%,rgba(11,10,8,.28));box-shadow:inset 0 0 0 1px rgba(232,134,46,.14)}
.wn-helm:hover{transform:translateY(-6px)}
.wn-cap-helm{border-left-color:var(--amber);color:var(--amber)}
.wn-name{display:flex;align-items:center;gap:11px;color:var(--mut);letter-spacing:.14em;font-size:12px;margin-bottom:24px;font-weight:600}
.wn-ic{width:20px;height:20px;flex-shrink:0;color:#8A8073}
.wn-card ul{list-style:none;display:flex;flex-direction:column;gap:15px}
.wn-card li{position:relative;padding-left:24px;font-family:var(--disp);font-size:16px;color:#BDB6A8;line-height:1.35}
.wn-card li::before{content:"";position:absolute;left:2px;top:9px;width:11px;height:2px;border-radius:2px;background:var(--mut2)}
.wn-helm{background:linear-gradient(180deg,rgba(232,134,46,.13),rgba(232,134,46,.04) 55%),var(--char2);border:1px solid var(--amber);box-shadow:0 30px 80px rgba(0,0,0,.5),0 0 56px rgba(232,134,46,.12)}
.wn-helm .wn-name{color:var(--amber)}
.wn-helm .wn-ic{color:var(--amber)}
.wn-helm li{color:#fff;padding-left:26px}
.wn-helm li::before{content:"";left:0;top:4px;width:15px;height:15px;background:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M4 12.5l5 5 11-12' fill='none' stroke='%23E8862E' stroke-width='2.4' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") no-repeat center/contain;border-radius:0}
.wn-tag{position:absolute;top:-13px;left:30px;z-index:3;background:var(--amber);color:var(--char);font-weight:700;letter-spacing:.18em;padding:7px 14px;font-size:10px;box-shadow:0 4px 18px rgba(232,134,46,.3)}
@media(max-width:820px){.mp-grid,.whynot-grid{grid-template-columns:1fr}}
/* staggered child reveals (opacity-only so hover lifts stay intact) */
.mp-grid .mp-card,.whynot-grid .wn-card,.whyworks-grid .ww-chip{opacity:0;transition-property:opacity,border-color,transform,background;transition-duration:.9s,.35s,.35s,.35s;transition-timing-function:var(--ease)}
.mp-grid.on .mp-card,.whynot-grid.on .wn-card,.whyworks-grid.on .ww-chip{opacity:1}
.mp-grid.on .mp-card:nth-child(2),.whynot-grid.on .wn-card:nth-child(2),.whyworks-grid.on .ww-chip:nth-child(2){transition-delay:.16s,0s,0s,0s}
.mp-grid.on .mp-card:nth-child(3),.whynot-grid.on .wn-card:nth-child(3),.whyworks-grid.on .ww-chip:nth-child(3){transition-delay:.32s,0s,0s,0s}
.whyworks-grid.on .ww-chip:nth-child(4){transition-delay:.48s,0s,0s,0s}
/* ── compact 'why the ad works' chips under Selected Work ── */
.whyworks{margin-top:52px}
.work{padding-bottom:38px}
.whyworks-intro{text-align:center;max-width:660px;margin:0 auto 30px;color:var(--bone);font-size:16.5px;line-height:1.6;font-weight:500}
.whyworks-intro em{color:var(--amber);font-style:normal;font-weight:600}
.ww-chip h3 em{color:var(--amber);font-style:normal}
.whyworks-t{color:var(--mut2);letter-spacing:.22em;text-align:center;margin-bottom:28px}
.whyworks-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.ww-chip{border:1px solid var(--line);background:linear-gradient(165deg,#181510,#100E0B);padding:28px 24px 26px;border-radius:9px;box-shadow:0 8px 26px rgba(0,0,0,.22);transition:border-color .45s var(--ease),transform .45s var(--ease),box-shadow .45s var(--ease),background .45s var(--ease)}
.ww-chip:hover{border-color:rgba(232,134,46,.45);transform:translateY(-5px);background:linear-gradient(165deg,#1C1811,#100E0B);box-shadow:0 24px 50px rgba(0,0,0,.38),0 0 34px rgba(232,134,46,.1)}
.ww-ic{width:26px;height:26px;color:var(--amber);margin-bottom:18px;transition:transform .45s var(--ease)}
.ww-chip:hover .ww-ic{transform:scale(1.1) translateY(-1px)}
.ww-chip h3{font-size:15.5px;font-weight:600;margin-bottom:10px;color:var(--white);letter-spacing:-.005em}
.ww-chip p{color:var(--mut);font-size:13px;line-height:1.58}
@media(max-width:900px){.whyworks-grid{grid-template-columns:1fr 1fr}}
@media(max-width:480px){.whyworks-grid{grid-template-columns:1fr}}
@media(max-width:900px){.theater{grid-template-columns:1fr;gap:24px}.theater-screen{position:relative;top:0}.theater-lines{gap:44px;padding:16px 0}}

/* ═══ ACT 04 · TRANSFORM ═══ */
/* SC03 · branded CHAMPAGNE light intermission — a directed 'breath' mid-page */
.transform{border-top:1px solid var(--line-d);color:var(--ink);
  background:
    repeating-linear-gradient(90deg,rgba(21,18,16,.028) 0 1px,transparent 1px 96px),
    radial-gradient(ellipse 62% 44% at 50% 40%,rgba(232,134,46,.06),transparent 68%),
    linear-gradient(180deg,#F1ECE1 0%,#EAE2D3 56%,#E3DAC8 100%)}
.transform .wrap{position:relative;z-index:2}
/* ── clean soft dark→light fade: gentle atmospheric blend, never covers the headline ── */
.transform::before{content:"";position:absolute;top:0;left:0;right:0;height:100px;z-index:1;pointer-events:none;background:
  linear-gradient(180deg,rgba(13,12,10,.44) 0%,rgba(13,12,10,.16) 46%,rgba(13,12,10,0) 100%),
  radial-gradient(ellipse 72% 66px at 50% 0%,rgba(232,134,46,.045),transparent 72%)}
/* ── light→dark seam leaving: mirror of the entry, warm falloff on the opposite side ── */
.transform::after{content:"";position:absolute;bottom:0;left:0;right:0;height:182px;z-index:1;pointer-events:none;background:
  linear-gradient(0deg,rgba(13,12,10,.66) 0%,rgba(13,12,10,.28) 46%,rgba(13,12,10,0) 100%),
  linear-gradient(252deg,transparent 36%,rgba(232,134,46,.05) 50%,transparent 66%),
  radial-gradient(ellipse 46% 135% at 13% 112%,rgba(232,134,46,.07),transparent 70%)}
/* light-section text + control recolor */
.transform h2{color:var(--ink)}
.transform .lead{color:#6E6759}
.transform .kick{color:#B4641C}
.transform .kick::before{background:#B4641C}
/* slate sits on the dark seam — keep it subtle but legible, with a hairline ember top */
.transform .slate{border-color:rgba(232,134,46,.22);color:#A99F8E}
.transform .slate span:last-child{color:#8B8375}
/* ── segmented direction control (premium film/product toggle) ── */
.switcher{display:flex;gap:20px;margin:46px 0 0;max-width:100%;align-items:center;flex-wrap:wrap}
.seg{position:relative;display:flex;padding:5px;border-radius:14px;background:rgba(21,18,16,.055);border:1px solid rgba(21,18,16,.14);box-shadow:inset 0 1px 3px rgba(21,18,16,.07)}
.seg-ind{position:absolute;top:5px;bottom:5px;left:5px;width:calc(50% - 5px);border-radius:10px;background:linear-gradient(180deg,#28221B,#191510);box-shadow:0 4px 14px rgba(21,18,16,.2),0 0 0 1px rgba(232,134,46,.5),0 0 15px rgba(232,134,46,.12);transition:transform .42s var(--ease)}
.seg.on-r .seg-ind{transform:translateX(100%)}
.seg-btn{position:relative;z-index:1;flex:1;display:inline-flex;align-items:center;justify-content:center;gap:12px;padding:0 34px;height:52px;border:0;border-radius:10px;background:transparent;cursor:pointer;transition:transform .3s var(--ease);white-space:nowrap}
.seg-ic{width:17px;height:17px;flex-shrink:0;color:#8A8073;transition:color .35s,transform .35s var(--ease)}
/* icon + label form one centered unit, identical on both tabs */
.seg-tx{display:inline-flex;align-items:center;line-height:1}
.seg-tx b{font-family:var(--tech);font-size:13px;font-weight:600;letter-spacing:.05em;color:#463F37;transition:color .35s}
.seg-btn.on .seg-tx b{color:var(--bone)}
.seg-btn.on .seg-ic{color:var(--amber)}
.seg-btn:not(.on):hover{transform:translateY(-1px)}
.seg-btn:not(.on):hover .seg-tx b{color:var(--ink)}
.seg-btn:not(.on):hover .seg-ic{color:#B4641C;transform:scale(1.06)}
.switch-hint{color:#9A9284;letter-spacing:.2em;animation:hintPulse 2.6s infinite}
@keyframes hintPulse{0%,100%{opacity:.35}50%{opacity:.85}}
.ba-stage{margin-top:26px;animation:baIn .6s var(--ease)}
@keyframes baIn{from{opacity:0;transform:translateY(16px)}to{opacity:1;transform:none}}
@media(max-width:640px){.switcher{gap:14px}.seg{width:100%}.seg-btn{padding:0 10px;gap:9px;height:48px}.seg-ic{width:16px;height:16px}.seg-tx b{font-size:12px;letter-spacing:.03em}}
.ba{position:relative;width:100%;aspect-ratio:16/8.4;overflow:hidden;border:1px solid var(--line);user-select:none;touch-action:pan-y;cursor:ew-resize;box-shadow:0 40px 110px rgba(0,0,0,.5),0 0 90px rgba(232,134,46,.07)}
/* editorial frame corners */
.ba::before,.ba::after{content:"";position:absolute;width:22px;height:22px;z-index:6;pointer-events:none;border:0 solid rgba(232,134,46,.5)}
.ba::before{top:12px;left:12px;border-top-width:2px;border-left-width:2px}
.ba::after{bottom:12px;right:12px;border-bottom-width:2px;border-right-width:2px}
.ba-side{position:absolute;inset:0}
.ba-side img{width:100%;height:100%;object-fit:cover;display:block}
/* cinematic inner vignette so both images feel integrated in the frame */
.ba-vig{position:absolute;inset:0;z-index:3;pointer-events:none;box-shadow:inset 0 0 90px rgba(11,10,8,.55),inset 0 0 0 1px rgba(11,10,8,.25);background:radial-gradient(ellipse 100% 100% at 50% 50%,transparent 62%,rgba(11,10,8,.4))}
/* right side wipes in on entry (left shows first as the source) */
.ba-after{clip-path:inset(0 0 0 50%);animation:baReveal 1.15s var(--ease) .35s backwards;transition:clip-path .3s var(--ease)}
.ba.dragging .ba-after{transition:none}
@keyframes baReveal{from{clip-path:inset(0 0 0 100%)}to{clip-path:inset(0 0 0 50%)}}
.ba-tag{position:absolute;top:20px;z-index:4;padding:8px 14px;letter-spacing:.22em}
.t-before{left:20px;background:rgba(244,240,232,.9);color:#4A453D}
.t-after{right:20px;background:var(--amber);color:var(--char);font-weight:600}
/* premium film-control divider + knob */
.ba-handle{position:absolute;top:0;bottom:0;left:50%;width:2px;z-index:5;transition:left .45s var(--ease)}
.ba.dragging .ba-handle{transition:none}
.ba-handle::before{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent,rgba(232,134,46,.95) 11%,rgba(232,134,46,.95) 89%,transparent);box-shadow:0 0 18px rgba(232,134,46,.6);transform-origin:center;animation:baLine .8s var(--ease) .15s backwards}
@keyframes baLine{from{transform:scaleY(.15);opacity:0}to{transform:scaleY(1);opacity:1}}
/* wide invisible grab zone for easier dragging */
.ba-handle::after{content:"";position:absolute;top:0;bottom:0;left:50%;transform:translateX(-50%);width:46px;cursor:ew-resize}
.ba-knob{position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);width:54px;height:54px;border-radius:50%;background:radial-gradient(circle at 50% 30%,rgba(46,34,22,.62),rgba(11,10,8,.74));backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border:1.5px solid rgba(232,134,46,.9);display:flex;align-items:center;justify-content:center;gap:8px;box-shadow:0 0 26px rgba(232,134,46,.4),0 10px 24px rgba(0,0,0,.45),inset 0 1px 1px rgba(244,240,232,.12);transition:transform .35s var(--ease),box-shadow .35s var(--ease),border-color .35s;animation:baKnob .5s var(--ease) .5s backwards}
@keyframes baKnob{from{opacity:0;transform:translate(-50%,-50%) scale(.7)}to{opacity:1;transform:translate(-50%,-50%) scale(1)}}
.ba-ar{width:6px;height:6px;border:0 solid var(--amber);flex-shrink:0}
.ba-ar.l{border-left-width:1.8px;border-bottom-width:1.8px;transform:rotate(45deg)}
.ba-ar.r{border-top-width:1.8px;border-right-width:1.8px;transform:rotate(45deg)}
.ba-drag{position:absolute;top:calc(50% + 42px);left:50%;transform:translateX(-50%);font-style:normal;font-size:8.5px;letter-spacing:.3em;color:rgba(232,134,46,.72);white-space:nowrap;pointer-events:none;transition:opacity .3s}
.ba:hover .ba-knob,.ba.dragging .ba-knob{transform:translate(-50%,-50%) scale(1.08);box-shadow:0 0 42px rgba(232,134,46,.62),0 10px 26px rgba(0,0,0,.5),inset 0 1px 1px rgba(244,240,232,.16);border-color:var(--amber)}
.ba:hover .ba-drag,.ba.dragging .ba-drag{opacity:0}
.ba-play{margin-top:18px}
.ba-videobox{position:relative;margin-top:18px;border:1px solid rgba(232,134,46,.5)}
.ba-videobox video{width:100%}
.ba-close{position:absolute;top:14px;right:14px;background:rgba(13,12,10,.8);padding:9px 14px;letter-spacing:.15em;color:var(--white);border:1px solid var(--line)}
.ba-note{margin-top:16px;color:var(--mut2);letter-spacing:.24em}
.ba-caption{font-family:var(--disp);font-size:clamp(22px,2.7vw,36px);font-weight:600;margin-top:64px;text-align:center;line-height:1.28;letter-spacing:-.01em}
.ba-caption .ba-line{white-space:nowrap}
.ba-caption em{font-style:normal;color:var(--amber)}
@media(max-width:640px){.ba-caption .ba-line{white-space:normal}}
/* ── SC03 light-section control + media recolor ── */
.transform .ba{border-color:rgba(21,18,16,.16);box-shadow:0 42px 100px rgba(21,18,16,.18),0 0 0 1px rgba(21,18,16,.04),0 0 70px rgba(232,134,46,.05)}
.transform .ba-note{color:#8C8577}
.transform .ba-caption{color:var(--ink)}
/* merged light section — confident bridge line + physical/digital result videos */
.transform-bridge{font-family:var(--disp);font-size:clamp(18px,2vw,26px);font-weight:600;text-align:center;color:var(--ink);margin-top:54px;letter-spacing:-.01em}
.transform-bridge em{font-style:normal;color:var(--amber)}
.transform .duo-grid{margin-top:32px}
.transform .duo-cap h3{color:var(--ink)}
.transform .duo-cap .mono{color:#8C8577}
.transform .duo-media{border-color:var(--line-d);box-shadow:0 30px 66px rgba(21,18,16,.15)}
.transform .duo-cell:hover .duo-cap h3,.transform .duo-cell:hover .duo-cap .mono{color:#B4641C}
.transform .ba-caption{margin-top:66px;padding-top:42px;position:relative}
.transform .ba-caption::before{content:"";position:absolute;top:0;left:50%;transform:translateX(-50%);width:58px;height:2px;background:linear-gradient(90deg,transparent,var(--amber),transparent)}
.transform-bridge{margin-top:60px}
.transform .duo-grid{margin-top:36px}

/* ═══ ACT 03B · HAND / SCREEN DUO ═══ */
.duo{background:radial-gradient(ellipse 70% 55% at 50% 0%,rgba(232,134,46,.05),transparent 60%),linear-gradient(180deg,#12100E,#0D0C0A 70%);border-top:1px solid var(--line);padding:120px 0 130px}
.duo-h{text-align:center;font-size:clamp(26px,3.6vw,48px);max-width:960px;margin:0 auto 74px}
.duo-grid{display:grid;grid-template-columns:1fr 1fr;gap:30px}
.duo-cell{position:relative;margin:0}
.duo-cap .mono{color:var(--mut2);letter-spacing:.24em;display:block;margin-bottom:8px;transition:color .3s}
.duo-cap h3{font-size:clamp(19px,1.9vw,26px);transition:color .3s,text-shadow .3s}
.duo-line{width:120px;height:38px;margin:6px 0 12px;color:var(--mut2);transition:color .35s}
.duo-line path{stroke:currentColor;stroke-width:1.5}
.duo-line circle{fill:var(--amber);opacity:.75;transition:opacity .35s}
.duo-media{overflow:hidden;border:1px solid var(--line);aspect-ratio:16/9;background:var(--char3)}
.duo-media video{width:100%;height:100%;object-fit:cover;filter:brightness(.92);transition:filter .5s var(--ease)}
.duo-cell:hover .duo-cap h3{color:var(--amber);text-shadow:0 0 26px rgba(232,134,46,.35)}
.duo-cell:hover .duo-cap .mono{color:var(--amber)}
.duo-cell:hover .duo-line{color:var(--amber)}
.duo-cell:hover .duo-line circle{opacity:1}
.duo-cell:hover .duo-media video{filter:brightness(1.04)}
@media(max-width:900px){.duo-grid{grid-template-columns:1fr}.duo-line{transform:rotate(24deg);width:60px;margin-left:8px}}

/* ═══ ACT 05 · WORK ═══ */
.work{border-top:1px solid var(--line);background:
  repeating-linear-gradient(90deg,rgba(244,240,232,.012) 0 1px,transparent 1px 128px),
  radial-gradient(ellipse 58% 42% at 50% 30%,rgba(232,134,46,.05),transparent 66%),
  radial-gradient(ellipse 44% 36% at 8% 88%,rgba(232,134,46,.035),transparent 70%),
  linear-gradient(180deg,#0D0C0A 0%,#12100D 45%,#0D0C0A 100%)}
.work-grid{display:grid;grid-template-columns:1fr 1fr;gap:26px;margin-top:64px}
.proj{position:relative}
.p-feat{grid-column:span 2}
.p-off{grid-column:span 2;display:grid;grid-template-columns:1.5fr 1fr;gap:36px;align-items:end}
/* poster slots read as graded film frames even before the real videos land */
.vid{position:relative;border:1px solid var(--line);overflow:hidden;aspect-ratio:16/9;cursor:pointer;background:
  radial-gradient(ellipse 90% 110% at 50% 0%,#221D16,transparent 60%),
  radial-gradient(ellipse 70% 60% at 82% 92%,rgba(232,134,46,.07),transparent 65%),
  linear-gradient(165deg,#1B1712,#100E0B 70%);
  box-shadow:inset 0 0 70px rgba(0,0,0,.5);transition:border-color .4s,box-shadow .4s}
.proj:hover .vid{border-color:rgba(232,134,46,.35);box-shadow:inset 0 0 70px rgba(0,0,0,.5),0 22px 54px rgba(0,0,0,.4),0 0 34px rgba(232,134,46,.08)}
.p-feat>.vid{aspect-ratio:16/7.2}
.vid::before{content:"";position:absolute;inset:0;background:radial-gradient(ellipse 75% 85% at 50% 32%,rgba(232,134,46,.13),transparent 62%),linear-gradient(160deg,#1E1A15,#100E0B 82%);transition:transform 1s var(--ease)}
.vid:hover::before{transform:scale(1.06)}
.vid::after{content:attr(data-cat);position:absolute;top:16px;left:18px;font-family:var(--tech);font-size:10px;letter-spacing:.24em;color:var(--mut);text-transform:uppercase;padding-left:16px;background:linear-gradient(90deg,var(--amber),var(--amber)) no-repeat left center;background-size:8px 1.5px}
.vp{position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:16px}
.pb{width:64px;height:64px;border-radius:50%;border:1px solid rgba(244,240,232,.4);position:relative;background:rgba(13,12,10,.3);transition:.3s}
.pb::after{content:"";position:absolute;top:50%;left:50%;transform:translate(-46%,-50%);border-left:15px solid var(--white);border-top:9px solid transparent;border-bottom:9px solid transparent}
.vid:hover .pb{background:var(--amber);border-color:var(--amber);transform:scale(1.08)}
.proj-meta{padding-top:20px;max-width:640px}
.proj-meta h3{margin-bottom:8px}
.proj-meta .thin{font-weight:400;color:var(--mut)}
.proj-meta p{color:var(--mut);font-size:15px}
.del{display:flex;gap:12px;margin-top:14px;flex-wrap:wrap;color:var(--mut2)}
.del span{border:1px solid var(--line);padding:6px 12px}
@media(max-width:900px){.work-grid{grid-template-columns:1fr}.p-feat,.p-off{grid-column:span 1;display:block}.p-off .proj-meta{padding-top:20px}}
/* Selected Work · premium poster cards (click-to-play, no autoplay) */
.vid.pcard{cursor:pointer}
.vid.pcard::before{display:none}
.vid.pcard img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center;display:block;transition:transform 1s var(--ease)}
.proj:hover .vid.pcard img{transform:scale(1.05)}
.vid.pcard .vov{position:absolute;inset:0;pointer-events:none;background:linear-gradient(180deg,rgba(6,5,4,.34),transparent 32%,transparent 58%,rgba(6,5,4,.52))}
.vid.pcard .vp{z-index:2}
/* shared video lightbox (homepage Selected Work) */
.lbx{position:fixed;inset:0;z-index:4000;display:flex;align-items:center;justify-content:center;background:rgba(8,7,6,.92);backdrop-filter:blur(8px);padding:5vw;opacity:0;visibility:hidden;pointer-events:none;transition:opacity .4s var(--ease),visibility .4s var(--ease)}
.lbx.on{opacity:1;visibility:visible;pointer-events:auto}
.lbx video{max-width:min(1080px,92vw);max-height:84vh;border-radius:14px;border:1px solid rgba(242,237,227,.14);box-shadow:0 50px 120px rgba(0,0,0,.7);background:#000;transform:scale(.965);transition:transform .45s var(--ease)}
.lbx.on video{transform:scale(1)}
.lbx-x{position:absolute;top:26px;right:30px;font-family:var(--tech);font-size:12px;letter-spacing:.2em;color:var(--bone);background:rgba(20,18,16,.7);border:1px solid rgba(242,237,227,.2);border-radius:999px;padding:10px 18px;cursor:pointer;z-index:2;transition:border-color .3s var(--ease),color .3s var(--ease),background .3s var(--ease),transform .3s var(--ease)}
.lbx-x:hover{border-color:var(--amber);color:var(--amber);transform:translateY(-1px)}
@media(prefers-reduced-motion:reduce){.lbx,.lbx video{transition:none}}

/* ═══ SELECTED WORK · dark cinematic showreel stage ═══ */
.reel-head{margin-top:44px;text-align:center;position:relative}
.reel-head .kick{justify-content:center}
.reel-head .kick::after{content:"";width:36px;height:1px;background:var(--amber)}
.reel-h2{font-size:clamp(30px,4.6vw,60px);letter-spacing:-.03em;white-space:normal}
.reel-h2 em{font-style:normal;color:var(--amber)}
/* the main event — full content-width cinematic frame */
/* full-bleed immersive reel stage with a soft ember halo behind it */
.reel-stage{margin-top:44px;position:relative;width:100%;padding:34px 0 0}
.reel-stage::before{content:"";position:absolute;left:50%;top:-4%;transform:translateX(-50%);width:82%;height:118%;pointer-events:none;z-index:0;background:radial-gradient(ellipse 60% 50% at 50% 42%,rgba(232,134,46,.12),transparent 70%);filter:blur(20px)}
.reel-stage::after{content:"";position:absolute;inset:0;pointer-events:none;z-index:0;background:linear-gradient(115deg,transparent 42%,rgba(232,134,46,.05) 50%,transparent 58%)}
.reel-frame{position:relative;z-index:1;width:calc(100% - 48px);max-width:1240px;margin:0 auto;border:1.5px solid rgba(232,134,46,.5);overflow:hidden;background:#0B0A08;aspect-ratio:16/9;box-shadow:0 60px 160px rgba(0,0,0,.72),0 0 140px rgba(232,134,46,.18),inset 0 0 0 1px rgba(244,240,232,.05);transition:box-shadow .6s var(--ease),transform .6s var(--ease)}
.reel-stage:hover .reel-frame{transform:translateY(-3px)}
.reel-stage:hover .reel-frame{box-shadow:0 50px 150px rgba(0,0,0,.7),0 0 150px rgba(232,134,46,.16)}
.reel-frame video{width:100%;height:100%;object-fit:cover;display:block}
/* soft cinematic overlay so the reel feels part of the HELM world */
.reel-overlay{position:absolute;inset:0;pointer-events:none;background:radial-gradient(ellipse 110% 120% at 50% 50%,transparent 48%,rgba(11,10,8,.58)),linear-gradient(180deg,rgba(11,10,8,.34) 0%,transparent 20%,transparent 72%,rgba(11,10,8,.62) 100%),linear-gradient(90deg,rgba(11,10,8,.4) 0%,transparent 14%,transparent 86%,rgba(11,10,8,.4) 100%);box-shadow:inset 0 0 0 1px rgba(244,240,232,.05),inset 0 0 140px rgba(11,10,8,.45)}
.reel-frame::after{content:"";position:absolute;inset:0;pointer-events:none;box-shadow:inset 0 0 70px rgba(232,134,46,.06)}
/* REC dot + editorial frame corners for a directed, on-set feel */
.reel-rec{position:absolute;top:20px;left:24px;z-index:3;display:inline-flex;align-items:center;gap:8px;font-size:11px;letter-spacing:.24em;color:rgba(237,231,220,.82)}
.reel-rec::before{content:"";width:8px;height:8px;border-radius:50%;background:var(--amber);box-shadow:0 0 12px rgba(232,134,46,.9);animation:recpulse 2s ease-in-out infinite}
@keyframes recpulse{0%,100%{opacity:1}50%{opacity:.28}}
.reel-corner{position:absolute;width:26px;height:26px;z-index:3;pointer-events:none;border:0 solid rgba(232,134,46,.55)}
.reel-corner.tl{top:14px;left:14px;border-top-width:2px;border-left-width:2px}
.reel-corner.tr{top:14px;right:14px;border-top-width:2px;border-right-width:2px}
.reel-corner.bl{bottom:14px;left:14px;border-bottom-width:2px;border-left-width:2px}
.reel-corner.br{bottom:14px;right:14px;border-bottom-width:2px;border-right-width:2px}
/* chapter rail — kept at content width, aligned with the rest of the site */
.reel-marks{position:relative;z-index:1;display:flex;justify-content:space-between;gap:6px;flex-wrap:wrap;width:calc(100% - 48px);max-width:1240px;margin:0 auto;border:1px solid var(--line);border-top:0;background:linear-gradient(180deg,#12100D,#0E0D0B)}
.reel-marks span{position:relative;flex:1;text-align:center;padding:24px 14px;cursor:pointer;transition:color .3s,letter-spacing .3s,background .3s;letter-spacing:.14em;font-size:12.5px;color:var(--mut);white-space:nowrap}
.reel-marks span:not(:first-child){border-left:1px solid var(--line)}
.reel-marks span::after{content:"";position:absolute;left:18%;right:18%;bottom:0;height:2px;background:var(--amber);transform:scaleX(0);transform-origin:center;transition:transform .4s var(--ease);box-shadow:0 0 16px rgba(232,134,46,.8)}
.reel-marks span::before{content:"";position:absolute;left:50%;transform:translateX(-50%);top:10px;width:5px;height:5px;border-radius:50%;background:var(--amber);box-shadow:0 0 8px rgba(232,134,46,.9);opacity:0;transition:opacity .3s}
.reel-marks span:hover{color:var(--bone);background:rgba(232,134,46,.04);text-shadow:0 0 18px rgba(232,134,46,.35)}
.reel-marks span.on{color:var(--amber);letter-spacing:.18em}
.reel-marks span:hover::after,.reel-marks span.on::after{transform:scaleX(1)}
.reel-marks span.on::before{opacity:1}
@media(max-width:820px){.reel-stage{padding-top:22px}.reel-frame{aspect-ratio:16/9}.reel-marks{overflow-x:auto;justify-content:flex-start;flex-wrap:nowrap}.reel-marks span{flex:0 0 auto;padding:16px 16px}.reel-rec{top:14px;left:16px}}
/* portfolio additions */
.p-trio{grid-column:span 2;display:grid;grid-template-columns:1fr 1fr 1fr;gap:26px}
.vid.v916{aspect-ratio:9/16;max-width:320px;width:100%;margin:0 auto}
.p-trio .proj-meta{text-align:center;max-width:320px;margin-left:auto;margin-right:auto}
.p-trio .proj-meta .thin{white-space:nowrap}
.realism{padding:110px 0 70px;margin-top:60px;border-top:1px solid var(--line);background:radial-gradient(ellipse 60% 70% at 50% 0%,rgba(232,134,46,.07),transparent 60%),var(--char2);text-align:center}
.realism .kick{justify-content:center}
.realism .kick::after{content:"";width:36px;height:1px;background:var(--amber)}
.realism .lead{margin-left:auto;margin-right:auto}
.work-more{margin-top:40px;text-align:center}
@media(max-width:900px){.p-trio{grid-column:span 1;grid-template-columns:1fr 1fr}.vid.v916{aspect-ratio:9/16;max-width:300px}}
@media(max-width:560px){.p-trio{grid-template-columns:1fr}.vid.v916{max-width:320px}}

/* ═══ ACT 06 · CRAFT ═══ */
.craft{background:repeating-linear-gradient(135deg,rgba(244,240,232,.013) 0 1px,transparent 1px 15px),radial-gradient(ellipse 60% 45% at 82% 8%,rgba(232,134,46,.06),transparent 62%),linear-gradient(180deg,#131110,#0F0D0B 70%);border-top:1px solid var(--line)}
/* compact 'Where AI breaks the brand' — three proof points linked to three images */
.airisk-head{margin-top:60px;max-width:720px}
.airisk-h{font-size:clamp(28px,3.4vw,44px);line-height:1.05}
.airisk-lead{color:var(--mut);font-size:15.5px;line-height:1.6;max-width:580px;margin-top:18px}
.airisk-rows{margin-top:44px;display:flex;flex-direction:column;gap:24px}
.airisk-row{display:grid;grid-template-columns:1fr 78px .82fr;align-items:center;opacity:.55;transition:opacity .6s var(--ease)}
.airisk-row.on{opacity:1}
.airisk-row.alt .airisk-pt{order:3;text-align:right}
.airisk-row.alt .airisk-img{order:1}
.airisk-row.alt .airisk-link{order:2}
.airisk-row.alt .airisk-pt p{margin-left:auto}
.airisk-n{color:var(--mut2);letter-spacing:.24em;display:block;margin-bottom:12px}
.airisk-row.on .airisk-n{color:var(--amber)}
.airisk-pt h3{font-family:var(--disp);font-size:clamp(18px,1.9vw,23px);line-height:1.18;margin-bottom:9px;color:var(--white)}
.airisk-pt p{color:var(--mut);font-size:14.5px;line-height:1.5;max-width:400px}
.airisk-link{position:relative;height:1px;align-self:center}
.airisk-link::before{content:"";position:absolute;top:0;left:8px;right:8px;height:1px;background:linear-gradient(90deg,var(--mut2),rgba(232,134,46,.15));transition:background .5s}
.airisk-link::after{content:"";position:absolute;top:-3px;right:6px;width:7px;height:7px;border-radius:50%;background:var(--mut2);transition:background .5s,box-shadow .5s}
.airisk-row.on .airisk-link::before{background:linear-gradient(90deg,var(--mut),var(--amber))}
.airisk-row.on .airisk-link::after{background:var(--amber);box-shadow:0 0 10px rgba(232,134,46,.8)}
.airisk-row.alt .airisk-link::before{background:linear-gradient(90deg,rgba(232,134,46,.15),var(--mut2))}
.airisk-row.alt .airisk-link::after{left:6px;right:auto}
.airisk-row.alt.on .airisk-link::before{background:linear-gradient(90deg,var(--amber),var(--mut))}
.airisk-img{position:relative;overflow:hidden;border:1px solid var(--line);aspect-ratio:16/10;box-shadow:0 24px 60px rgba(0,0,0,.4);transition:border-color .6s,box-shadow .6s}
.airisk-img img{width:100%;height:100%;object-fit:cover;filter:saturate(.9) brightness(.82);transition:filter .6s,transform .9s var(--ease);transform:scale(1.03)}
.airisk-row.on .airisk-img{border-color:rgba(232,134,46,.4);box-shadow:0 28px 66px rgba(0,0,0,.45),0 0 40px rgba(232,134,46,.1)}
.airisk-row.on .airisk-img img{filter:saturate(1) brightness(1);transform:scale(1)}
.airisk-img:hover img{transform:scale(1.05)}
@media(max-width:820px){.airisk-rows{gap:36px}.airisk-row,.airisk-row.alt{grid-template-columns:1fr;gap:16px;opacity:1}.airisk-row.alt .airisk-pt{order:1;text-align:left}.airisk-row.alt .airisk-pt p{margin-left:0}.airisk-row.alt .airisk-img{order:2}.airisk-link{display:none}}
.craft-block{display:grid;grid-template-columns:0.85fr 1.7fr;gap:44px;align-items:center;margin-top:64px}
.craft-block.flip-order{grid-template-columns:1.7fr 0.85fr}
.craft-block.flip-order .craft-txt{order:2}
.craft-block.flip-order .craft-vis{order:1}
.craft-num{color:var(--amber);letter-spacing:.3em;margin-bottom:14px}
.craft-txt h3{font-size:clamp(22px,2.6vw,34px);margin-bottom:14px}
.craft-txt h3 em{font-style:normal;color:var(--amber)}
.craft-txt p{color:var(--mut);font-size:15.5px;margin-bottom:12px;max-width:420px}
.craft-fix b{color:var(--white);font-weight:600}
.craft-benefit{border-left:2px solid var(--amber);padding:8px 0 8px 18px;font-family:var(--disp);font-size:16px;font-weight:500;color:var(--white);margin-top:18px}
.craft-benefit em{font-style:normal;color:var(--amber)}
@media(max-width:900px){.craft-block,.craft-block.flip-order{grid-template-columns:1fr;gap:24px}.craft-block.flip-order .craft-txt{order:1}.craft-block.flip-order .craft-vis{order:2}}
/* automatic before/after comparison — no interaction required */
.autocmp{position:relative;display:flex;flex-direction:column;gap:14px}
.ac-side{position:relative;margin:0;transition:transform .5s var(--ease)}
.ac-side:hover{transform:translateY(-5px)}
.ac-side img{width:100%;display:block;border:1px solid var(--line);transition:border-color .4s,box-shadow .4s,filter .6s}
.ac-side:hover img{border-color:rgba(232,134,46,.5);box-shadow:0 24px 60px rgba(0,0,0,.5),0 0 46px rgba(232,134,46,.12);filter:brightness(1.04)}
/* ember corner brackets on hover */
.ac-side::before,.ac-side::after{content:"";position:absolute;width:20px;height:20px;border:1.5px solid var(--amber);opacity:0;transition:opacity .4s;z-index:3;pointer-events:none}
.ac-side::before{top:-5px;left:-5px;border-right:0;border-bottom:0}
.ac-side::after{bottom:-5px;right:-5px;border-left:0;border-top:0}
.ac-side:hover::before,.ac-side:hover::after{opacity:1}
.ac-good img{border-color:rgba(232,134,46,.5);box-shadow:0 0 40px rgba(232,134,46,.12)}
.board-fig{transition:transform .5s var(--ease)}
.board-fig:hover{transform:translateY(-5px)}
.board-fig:hover img{border-color:rgba(232,134,46,.5);box-shadow:0 24px 60px rgba(0,0,0,.4),0 0 46px rgba(232,134,46,.1)}
.board-fig img{transition:border-color .4s,box-shadow .4s}
/* unified label chips across all three failures */
.lbl{position:absolute;top:14px;left:14px;letter-spacing:.22em;font-size:10px;font-weight:600;padding:8px 14px;border-radius:3px;background:rgba(11,10,8,.78);backdrop-filter:blur(5px);z-index:2}
.lbl-bad{color:#E27A6E;border-left:2px solid #E27A6E}
.lbl-helm{color:var(--amber);border-left:2px solid var(--amber)}
.board-fig{position:relative}
.board-fig img{width:100%;border:1px solid var(--line);display:block}
@media(max-width:900px){.craft-block{grid-template-columns:1fr;gap:26px;margin-top:64px}.craft-block.flip-order .craft-txt{order:1}.craft-block.flip-order .craft-vis{order:2}.flip-btn{position:static;margin-bottom:12px}}

/* ═══ ACT 07 · GAP MATRIX ═══ */
.gap{border-top:1px solid var(--line);background:repeating-linear-gradient(90deg,rgba(244,240,232,.016) 0 1px,transparent 1px 116px),radial-gradient(ellipse 70% 50% at 50% 100%,rgba(232,134,46,.05),transparent 65%),linear-gradient(180deg,#0D0C0A,#11100E 60%,#0D0C0A)}
.matrix-wrap{margin-top:60px;overflow:visible}
.matrix{border:1px solid var(--line);background:linear-gradient(180deg,#15120E,#100E0C);border-radius:6px;overflow:hidden}
.mx-head,.mx-row{display:grid;grid-template-columns:1.1fr 1fr 1fr 1fr 1.25fr}
.mx-head{border-bottom:1px solid rgba(244,240,232,.12)}
.mx-head .mx-crit{align-self:center;padding:26px 26px;color:var(--mut2);letter-spacing:.2em;font-size:10.5px;font-weight:400}
.mx-col{padding:26px 24px;border-left:1px solid var(--line);text-align:left}
.mx-col b{display:block;font-family:var(--disp);font-size:18px;font-weight:700;letter-spacing:-.01em;color:var(--bone)}
.mx-col.helm{background:linear-gradient(180deg,rgba(232,134,46,.22),rgba(232,134,46,.05));border-left:1px solid var(--amber);border-right:1px solid var(--amber);position:relative;box-shadow:0 0 44px rgba(232,134,46,.14) inset}
.mx-col.helm b{color:var(--amber)}
.mx-col.helm::before{content:"";position:absolute;top:-1px;left:-1px;right:-1px;height:3px;background:var(--amber);box-shadow:0 0 16px rgba(232,134,46,.7)}
.mx-fit{display:block;margin-top:7px;font-size:9.5px;letter-spacing:.22em;color:var(--amber);opacity:.85}
.mx-row{border-bottom:1px solid rgba(244,240,232,.055);transition:background .25s}
.mx-row:last-child{border-bottom:0}
.mx-row:hover{background:rgba(244,240,232,.022)}
.mx-crit{padding:25px 26px;font-family:var(--tech);font-size:15.5px;letter-spacing:.01em;color:var(--bone);font-weight:600;display:flex;align-items:center}
.mx-cell{padding:25px 24px;border-left:1px solid var(--line);font-size:15.5px;color:#D3CCC0;display:flex;align-items:center;gap:13px;line-height:1.3}
.mx-cell.helm{background:linear-gradient(180deg,rgba(232,134,46,.11),rgba(232,134,46,.045));border-left:1px solid rgba(232,134,46,.5);border-right:1px solid rgba(232,134,46,.5);color:#fff;font-weight:600}
.mx-row:hover .mx-cell.helm{background:linear-gradient(180deg,rgba(232,134,46,.15),rgba(232,134,46,.07))}
.mk{width:14px;height:14px;border-radius:50%;flex-shrink:0;display:inline-block}
.mk.f{background:var(--amber);box-shadow:0 0 11px rgba(232,134,46,.55)}
.mk.f.dim{background:var(--mut);box-shadow:none}
.mk.h{border:1.6px solid var(--mut);position:relative}
.mk.h::after{content:"";position:absolute;inset:1.6px;border-radius:50%;background:var(--mut);clip-path:inset(0 50% 0 0)}
.mk.n{border:1.6px solid var(--mut2)}
.gap-legend{display:flex;gap:32px;margin-top:22px;color:var(--mut);flex-wrap:wrap;font-size:11.5px}
.gap-legend span{display:inline-flex;align-items:center;gap:10px}
.gap-msg{font-family:var(--disp);font-size:clamp(24px,3.2vw,42px);font-weight:700;line-height:1.12;text-align:center;max-width:880px;margin:84px auto 0}
.gap-msg em{font-style:normal;color:var(--amber)}
/* mobile: each comparison row becomes a premium stacked card */
@media(max-width:760px){
  .matrix-wrap{margin-top:36px}
  .matrix{background:none;border:0;border-radius:0;overflow:visible}
  .mx-head{display:none}
  .mx-head,.mx-row{grid-template-columns:none}
  .mx-row{display:block;border:1px solid var(--line);border-radius:9px;margin-bottom:15px;background:linear-gradient(180deg,#15120E,#100E0C);overflow:hidden;box-shadow:0 14px 40px rgba(0,0,0,.35)}
  .mx-row:last-child{margin-bottom:0}
  .mx-row:hover{background:linear-gradient(180deg,#15120E,#100E0C)}
  .mx-crit{padding:16px 18px;font-size:15px;color:var(--bone);font-weight:600;border-bottom:1px solid rgba(244,240,232,.09);letter-spacing:.01em}
  .mx-cell{padding:14px 18px;border-left:0;border-top:1px solid rgba(244,240,232,.05);justify-content:flex-end;font-size:15px;color:#C7C1B5}
  .mx-cell::before{content:attr(data-opt);margin-right:auto;color:var(--mut);font-family:var(--tech);font-size:12.5px;letter-spacing:.01em;font-weight:400}
  .mx-cell.helm{border-left:2px solid var(--amber);border-right:0;background:linear-gradient(90deg,rgba(232,134,46,.13),rgba(232,134,46,.02))}
  .mx-cell.helm::before{content:"HELM · best fit";color:var(--amber);font-weight:600}
}

/* ═══ ACT 08 · PROCESS (BONE) ═══ */
.bone{background:var(--bone);color:var(--ink)}
.bone h2,.bone h3{color:var(--ink)}
.bone .kick{color:#B4641C}
.bone .kick::before{background:#B4641C}
.bone .lead{color:#6E6759}
/* cinematic dark→light→dark blend zones so the light section reads as a breath */
/* transparent border-top blocks margin-collapse so the heading's top space stays INSIDE the champagne (not as dark body space above it) */
.process{position:relative;border-top:1px solid transparent}
/* same clean soft fade as SC03 */
.process::before{content:"";position:absolute;top:0;left:0;right:0;height:100px;z-index:1;pointer-events:none;background:
  linear-gradient(180deg,rgba(13,12,10,.44) 0%,rgba(13,12,10,.16) 46%,rgba(13,12,10,0) 100%),
  radial-gradient(ellipse 72% 66px at 50% 0%,rgba(232,134,46,.04),transparent 72%)}
.process::after{content:"";position:absolute;bottom:0;left:0;right:0;height:168px;z-index:1;pointer-events:none;background:
  linear-gradient(0deg,rgba(13,12,10,.66) 0%,rgba(13,12,10,.26) 46%,rgba(13,12,10,0) 100%),
  linear-gradient(252deg,transparent 36%,rgba(232,134,46,.05) 50%,transparent 66%),
  radial-gradient(ellipse 44% 130% at 12% 110%,rgba(232,134,46,.06),transparent 72%)}
.process>.wrap,.process>.slate{position:relative;z-index:2}
/* treatment strip */
.treat{display:grid;grid-template-columns:1fr 30px 1fr 30px 1fr;gap:14px;align-items:center;margin-top:88px}
.treat-panel{position:relative;overflow:hidden;border:1px solid var(--line-d);transition:transform .5s var(--ease),box-shadow .5s var(--ease),border-color .5s;background:#E7E0D0}
.treat-panel .treat-media{position:relative;overflow:hidden}
.treat-panel img{width:100%;aspect-ratio:16/10.5;object-fit:cover;transition:transform 6s var(--ease);transform:scale(1.06)}
.treat-panel.tseen img{transform:scale(1)}
.treat-panel:hover{transform:translateY(-6px);box-shadow:0 26px 60px rgba(21,18,16,.28);border-color:rgba(180,101,29,.5)}
.treat-panel:hover img{transform:scale(1.05)}
/* subtle light sweep on hover */
.treat-panel .treat-media::after{content:"";position:absolute;inset:0;background:linear-gradient(105deg,transparent 30%,rgba(255,240,220,.22) 50%,transparent 70%);transform:translateX(-120%);transition:transform .9s var(--ease);pointer-events:none}
.treat-panel:hover .treat-media::after{transform:translateX(120%)}
.treat-panel figcaption{padding:14px 16px;background:#E7E0D0;color:#6E6759;letter-spacing:.18em;border-top:1px solid var(--line-d);transition:color .3s}
.treat-panel:hover figcaption{color:#B4641C}
.treat-panel.tlit{border-color:rgba(180,101,29,.4)}
.treat-panel.t1 img{filter:saturate(.72) contrast(.96)}
.treat-panel.t3{box-shadow:0 18px 60px rgba(232,134,46,.25);border-color:rgba(180,101,29,.55)}
.treat-panel.t3 figcaption{background:var(--amber);color:var(--char);font-weight:600}
.treat-arrow{color:#C9A06A;font-size:20px;text-align:center;position:relative;transition:color .4s}
.treat-arrow.glow{color:var(--amber);text-shadow:0 0 14px rgba(232,134,46,.7)}
/* horizontal process path */
.path{position:relative;display:grid;grid-template-columns:repeat(5,1fr);gap:30px;margin-top:88px;padding-top:48px}
.path-line{position:absolute;top:22px;left:2%;right:2%;height:2px;background:rgba(21,18,16,.14)}
.path-line span{display:block;height:100%;width:0;background:var(--amber);box-shadow:0 0 16px rgba(232,134,46,.55)}
.pnode{position:relative}
.pnode i{position:absolute;top:-44px;left:0;width:44px;height:44px;border:1.5px solid rgba(21,18,16,.3);border-radius:50%;display:flex;align-items:center;justify-content:center;font-style:normal;font-size:13px;font-weight:600;background:var(--bone);color:#B4641C}
.pnode.lit i{border-color:var(--amber);background:var(--amber);color:var(--char);box-shadow:0 0 20px rgba(232,134,46,.4)}
.pnode{transition:transform .35s var(--ease)}
.pnode:hover{transform:translateY(-4px)}
.pnode h3{display:flex;align-items:center;gap:10px;font-size:clamp(19px,2vw,25px);margin:18px 0 10px;color:var(--ink);transition:color .3s}
.pnode:hover h3,.pnode.lit h3{color:#B4641C}
/* thin line step icons — ink base, ember when active/hover */
.pn-ic{display:inline-flex;color:#6E6759;transition:color .35s var(--ease),transform .35s var(--ease)}
.pn-ic svg{width:20px;height:20px}
.pnode:hover .pn-ic,.pnode.lit .pn-ic{color:#B4641C;transform:translateY(-1px)}
.pnode p{font-size:15.5px;color:#544E45;line-height:1.6}
.path-note{margin-top:56px;color:#8C8577;letter-spacing:.2em;text-align:center}
/* process reassurance line */
.proc-assure{margin-top:60px;text-align:center;font-family:var(--disp);font-size:clamp(19px,2.2vw,28px);font-weight:600;color:var(--ink);letter-spacing:-.01em}
.proc-assure em{font-style:normal;color:#B4641C}
@media(max-width:900px){
  .treat{grid-template-columns:1fr}
  .treat-arrow{transform:rotate(90deg)}
  .path{grid-template-columns:1fr;gap:44px;padding-top:0;padding-left:64px}
  .path-line{left:22px;right:auto;top:8px;bottom:8px;width:2px;height:auto}
  .path-line span{width:100%;height:0}
  .pnode i{left:-64px;top:0}
  .pnode h3{margin-top:0}
}

/* ═══ ACT 09 · PRICING ═══ */
.pricing{border-top:1px solid var(--line);overflow:hidden;background:repeating-linear-gradient(90deg,rgba(244,240,232,.014) 0 1px,transparent 1px 130px),linear-gradient(180deg,#0E0D0B,#100E0C 55%,#0D0C0A)}
.pricing-bg{position:absolute;inset:0;background:radial-gradient(ellipse 60% 50% at 50% 8%,rgba(232,134,46,.09),transparent 60%)}
/* restrained ember/bone mouse-follow depth behind the cards */
.pricing .wrap{position:relative;z-index:1}
.pricing .mxglow{background:radial-gradient(360px circle at var(--mx,50%) var(--my,50%),rgba(232,134,46,.07),rgba(237,231,220,.02) 42%,transparent 72%);transition:opacity 1.1s var(--ease)}
.tiers{position:relative;z-index:1;display:grid;grid-template-columns:1fr 1.12fr 1fr;gap:22px;margin-top:44px;align-items:stretch}
.tier{border:1px solid var(--line);background:var(--char2);padding:30px 28px;display:flex;flex-direction:column;position:relative;transition:transform .4s var(--ease),border-color .4s,box-shadow .4s}
.tier:hover{transform:translateY(-6px);border-color:rgba(232,134,46,.4);box-shadow:0 34px 74px rgba(0,0,0,.42),0 0 42px rgba(232,134,46,.1)}
/* smoother, lightly-staggered pricing reveal — gentle rise, no snap/bounce */
.tiers .tier.rv{transform:translateY(14px);transition:opacity 1.05s var(--ease),transform 1.05s var(--ease)}
.tiers .tier.rv:nth-child(2){transition-delay:.12s}
.tiers .tier.rv:nth-child(3){transition-delay:.24s}
.tiers .tier.rv.on{transform:none}
.tier:hover li::before{filter:drop-shadow(0 0 6px rgba(232,134,46,.55))}
.tname{color:var(--mut);letter-spacing:.22em;margin-bottom:14px}
.tier h3{margin-bottom:6px}
.amt{font-family:var(--disp);font-size:clamp(28px,2.8vw,38px);font-weight:700;color:var(--amber);letter-spacing:-.02em;margin:10px 0 16px}
.tier ul{list-style:none;flex:1}
.tier li{font-size:14.5px;color:#C6BFB2;padding:7px 0 7px 27px;position:relative;line-height:1.5}
.tier li::before{content:"";position:absolute;left:2px;top:12px;width:15px;height:15px;background:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath d='M4 12.5l5 5 11-12' fill='none' stroke='%23E8862E' stroke-width='2.4' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E") no-repeat center/contain}
/* highlighted 'No subscriptions...' + FREE voiceover bonus line */
.price-strong{color:var(--amber);font-weight:600}
/* chooser guide above the cards */
.price-guide{text-align:center;margin-top:44px}
.pg-h{font-family:var(--disp);font-size:clamp(20px,2.4vw,30px);font-weight:700;color:var(--white);letter-spacing:-.015em}
.pg-h em{font-style:normal;color:var(--amber)}
/* 'best for' line inside each card — ember label, readable text */
.tier-best{font-size:13.5px;color:#BDB6A8;margin:-6px 0 18px;padding-bottom:16px;border-bottom:1px solid rgba(244,240,232,.08);line-height:1.55}
.tier-best b{color:var(--amber);font-weight:600}
/* FREE voiceover — premium included-bonus pill, visible but not bargain-bin */
.tier-vo{color:var(--white);font-weight:600;font-size:14.5px !important;padding:12px 15px !important;margin-top:16px;display:flex;align-items:center;border:1px solid rgba(232,134,46,.35);border-radius:9px;background:linear-gradient(90deg,rgba(232,134,46,.11),rgba(232,134,46,.03));transition:border-color .3s,box-shadow .3s}
.tier:hover .tier-vo{border-color:rgba(232,134,46,.55);box-shadow:0 0 18px rgba(232,134,46,.1)}
.tier-vo::before{display:none}
.vo-tag{display:inline-block;background:var(--amber);color:var(--char);font-weight:700;font-size:10px;letter-spacing:.12em;padding:4px 9px;border-radius:6px;margin-right:11px;box-shadow:0 0 16px rgba(232,134,46,.3);flex-shrink:0}
/* pricing CTA block under the cards */
.price-cta{position:relative;z-index:1;margin-top:34px;border:1px solid rgba(232,134,46,.32);border-radius:6px;background:linear-gradient(120deg,rgba(232,134,46,.09),rgba(232,134,46,.02) 48%,transparent),var(--char2);padding:32px 40px;display:flex;justify-content:space-between;align-items:center;gap:32px;flex-wrap:wrap}
.price-cta-txt h3{font-size:clamp(20px,2.2vw,28px);margin-bottom:8px}
.price-cta-txt p{color:var(--mut);font-size:14.5px;max-width:540px;line-height:1.55}
.price-cta-txt em{font-style:normal;color:var(--amber);font-weight:700}
.price-cta-btns{display:flex;gap:14px;flex-wrap:wrap}
@media(max-width:640px){.price-cta{flex-direction:column;align-items:flex-start;padding:26px 22px}.price-cta-btns{width:100%}.price-cta-btns .btn{flex:1;justify-content:center}}
.tier-cta{margin-top:22px;display:flex;align-items:center;justify-content:center;text-align:center;text-indent:.1em;width:100%}
/* signature card: emphasized by border/glow only — no vertical offset, so all three CTAs share the same baseline */
.tier-core{background:linear-gradient(180deg,rgba(232,134,46,.13),rgba(232,134,46,.04) 55%),var(--char2);border:1px solid var(--amber);box-shadow:0 30px 80px rgba(0,0,0,.5),0 0 60px rgba(232,134,46,.12)}
.tier-core:hover{transform:translateY(-6px)}
.badge{position:absolute;top:-13px;left:32px;background:var(--amber);color:var(--char);font-weight:700;letter-spacing:.18em;padding:7px 14px}
.tier li{padding:12px 0 12px 26px}
.gtee-block{position:relative;margin-top:44px;border:1px solid rgba(232,134,46,.4);background:linear-gradient(120deg,rgba(232,134,46,.1),rgba(232,134,46,.02) 45%,transparent 70%),linear-gradient(180deg,#14110E,#100E0C);padding:32px 40px;overflow:hidden}
.gtee-block::before{content:"";position:absolute;top:0;left:0;width:120px;height:3px;background:var(--amber)}
.gtee-k{color:var(--amber);letter-spacing:.28em;font-weight:600;margin-bottom:10px}
.gtee-h{font-family:var(--disp);font-size:clamp(20px,2.3vw,30px);font-weight:700;letter-spacing:-.02em;margin-bottom:10px}
.gtee-h em{font-style:normal;color:var(--amber)}
.gtee-p{color:var(--mut);font-size:14.5px;max-width:820px;line-height:1.6}
@media(max-width:1000px){
  .tiers{grid-template-columns:1fr}
  .tier-core{transform:none}
  .tier-core:hover{transform:translateY(-6px)}
  /* mobile order: Product → Launch → Campaign (natural 1 → 2 → 3) */
  .t-product{order:1}.t-launch{order:2}.t-campaign{order:3}
  .gtee-block{padding:32px 26px}
}

/* ═══ ACT 10 · DIRECTOR ═══ */
.director{background:
  radial-gradient(ellipse 50% 45% at 12% 20%,rgba(232,134,46,.07),transparent 60%),
  radial-gradient(ellipse 46% 42% at 90% 66%,rgba(232,134,46,.045),transparent 68%),
  repeating-linear-gradient(90deg,rgba(244,240,232,.012) 0 1px,transparent 1px 122px),
  linear-gradient(180deg,#121110,#0E0D0B 65%);border-top:1px solid var(--line)}
.faq-sec{background:linear-gradient(180deg,#0D0C0A,#100F0D 50%,#0D0C0A)}
/* organic hand-drawn amber underline (headlines) */
.hl-mark{position:relative;color:var(--white);white-space:nowrap}
.hl-mark::after{content:"";position:absolute;left:-3px;right:-3px;bottom:-.14em;height:.36em;z-index:-1;background:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 220 14' preserveAspectRatio='none'%3E%3Cpath d='M3 8 Q 45 2 88 7 T 165 6 Q 195 4 217 7' fill='none' stroke='%23E8862E' stroke-width='3.4' stroke-linecap='round'/%3E%3C/svg%3E") no-repeat center/100% 100%}
/* thinner organic underline for inline words */
.hl-wave{position:relative;color:var(--amber);white-space:nowrap}
.hl-wave::after{content:"";position:absolute;left:-2px;right:-2px;bottom:-.12em;height:.28em;z-index:0;background:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 160 12' preserveAspectRatio='none'%3E%3Cpath d='M2 7 Q 34 2 66 6 T 124 6 Q 146 4 158 6' fill='none' stroke='%23E8862E' stroke-width='2.6' stroke-linecap='round'/%3E%3C/svg%3E") no-repeat center/100% 100%}
/* ember word with a warm glow pool + marker stroke (key positioning phrase) */
.hl-glow{position:relative;color:var(--amber);white-space:nowrap;text-shadow:0 0 34px rgba(232,134,46,.35)}
.hl-glow::before{content:"";position:absolute;left:-8%;right:-8%;top:8%;bottom:2%;z-index:-1;background:radial-gradient(ellipse 62% 78% at 50% 55%,rgba(232,134,46,.2),transparent 72%);filter:blur(6px);pointer-events:none}
.hl-glow::after{content:"";position:absolute;left:-2px;right:-2px;bottom:-.1em;height:.3em;z-index:0;background:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 200 12' preserveAspectRatio='none'%3E%3Cpath d='M2 7 Q 42 2 82 6 T 158 6 Q 184 4 198 6' fill='none' stroke='%23E8862E' stroke-width='2.8' stroke-linecap='round'/%3E%3C/svg%3E") no-repeat center/100% 100%}
.dir-grid{display:grid;grid-template-columns:0.82fr 1.18fr;gap:48px;margin-top:56px;align-items:stretch}
.dir-photo{position:relative;min-height:100%;background:linear-gradient(168deg,#211D17,#121009);border:1px solid rgba(232,134,46,.22);display:flex;align-items:center;justify-content:center;overflow:hidden;box-shadow:0 30px 80px rgba(0,0,0,.5),0 0 0 1px rgba(244,240,232,.03) inset;transition:box-shadow .5s var(--ease),border-color .5s}
.dir-photo img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:top center;will-change:transform;transition:transform 1.2s var(--ease)}
.dir-photo:hover{border-color:rgba(232,134,46,.5);box-shadow:0 40px 100px rgba(0,0,0,.55),0 0 70px rgba(232,134,46,.14)}
.dir-photo:hover img{transform:scale(1.03)}
/* edge light */
.dir-photo::before{content:"";position:absolute;inset:0;z-index:1;pointer-events:none;background:linear-gradient(100deg,transparent 60%,rgba(232,134,46,.14));mix-blend-mode:screen}
.dir-photo::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 55%,rgba(13,12,10,.55)),radial-gradient(ellipse 90% 70% at 70% 10%,rgba(232,134,46,.14),transparent 60%);pointer-events:none}
.dir-photo.has-photo .dir-sil,.dir-photo.has-photo .ph-tag{display:none}
.dir-sil{width:56%;height:64%;background:radial-gradient(ellipse 48% 36% at 50% 20%,#3D362B 40%,transparent 42%),radial-gradient(ellipse 50% 52% at 50% 92%,#352E24 58%,transparent 60%)}
.dir-photo .ph-tag{position:absolute;bottom:18px;left:50%;transform:translateX(-50%);white-space:nowrap}
.dir-slate{position:absolute;bottom:16px;left:18px;color:rgba(244,240,232,.85);letter-spacing:.24em;z-index:2}
.dir-metrics{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line);margin-top:20px}
.dir-metrics div{background:var(--char2);padding:18px 12px;text-align:center}
.dir-metrics b{display:block;font-family:var(--disp);font-size:clamp(22px,2.2vw,28px);font-weight:700;color:var(--amber);text-shadow:0 0 24px rgba(232,134,46,.35)}
.dir-metrics span{color:var(--mut2);letter-spacing:.14em;font-size:9px}
.cr{position:absolute;width:22px;height:22px;border:1.5px solid rgba(232,134,46,.65);z-index:2}
.cr1{top:14px;left:14px;border-right:0;border-bottom:0}
.cr2{bottom:14px;right:14px;border-left:0;border-top:0}
.dir-bio{display:flex;flex-direction:column}
.dir-bio h3{margin-bottom:16px;font-size:clamp(21px,2.1vw,27px)}
.dir-bio h3 .thin{color:var(--mut);font-weight:400}
.dir-bio>p{color:var(--mut);font-size:15.5px;margin-bottom:13px;max-width:560px;line-height:1.6}
.dir-bio b{color:var(--white);font-weight:600}
.dim-em{color:#B8B1A4;font-style:italic}
.uline{color:var(--white);position:relative;border-bottom:1.5px solid rgba(232,134,46,.5)}
.dir-kick{border-left:2px solid var(--amber);padding-left:16px;color:#CFC8BA !important;margin-top:4px}
.dir-kick em{font-style:normal;color:var(--amber);font-weight:600}
.verified{margin-top:26px;border:1px solid var(--line);background:var(--char)}
.ver-head{padding:20px 26px;border-bottom:1px solid var(--line);display:flex;justify-content:space-between;align-items:center;gap:16px;flex-wrap:wrap}
.ver-t{color:var(--mut);letter-spacing:.2em}
.ver-badges{display:flex;gap:8px;flex-wrap:wrap}
.vbadge{border:1px solid rgba(232,134,46,.45);color:var(--amber);padding:9px 15px;letter-spacing:.12em;font-weight:600;display:inline-flex;align-items:center;gap:9px;background:rgba(232,134,46,.05);transition:border-color .3s,box-shadow .3s,background .3s;cursor:default}
.vbadge svg{width:14px;height:14px;flex-shrink:0;opacity:.8;transition:opacity .3s,filter .3s}
.vbadge:hover{border-color:var(--amber);box-shadow:0 0 22px rgba(232,134,46,.25);background:rgba(232,134,46,.1)}
.vbadge:hover svg{opacity:1;filter:drop-shadow(0 0 6px rgba(232,134,46,.7))}
.ver-link{position:relative;display:flex;align-items:center;gap:8px;padding:18px 26px;border-top:1px solid var(--line);font-family:var(--tech);font-size:13px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--amber);background:rgba(232,134,46,.05);transition:background .25s}
.ver-link::after{content:"";position:absolute;left:26px;bottom:12px;width:0;height:1.5px;background:var(--amber);transition:width .4s var(--ease);box-shadow:0 0 10px rgba(232,134,46,.6)}
.ver-link span{display:inline-block;transition:transform .3s var(--ease)}
.ver-link:hover{background:rgba(232,134,46,.12)}
.ver-link:hover::after{width:calc(100% - 52px)}
.ver-link:hover span{transform:translate(4px,-3px)}
.hl-key{color:var(--amber);font-weight:600}
.nums{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:rgba(232,134,46,.18);border:1px solid rgba(232,134,46,.28);margin-top:26px}
.num{background:radial-gradient(ellipse 90% 80% at 50% 120%,rgba(232,134,46,.14),transparent 60%),linear-gradient(180deg,#161311,#100E0C);padding:40px 24px 38px;text-align:center;position:relative;overflow:hidden;transition:background .35s}
.num:hover{background:radial-gradient(ellipse 90% 80% at 50% 120%,rgba(232,134,46,.2),transparent 60%),linear-gradient(180deg,#1A1613,#12100D)}
.num::after{content:"";position:absolute;left:18%;right:18%;bottom:0;height:2.5px;background:var(--amber);box-shadow:0 0 18px rgba(232,134,46,.8);transform:scaleX(0);transition:transform .9s var(--ease) .3s}
.nums.on .num::after{transform:scaleX(1)}
.nums.on .num:nth-child(2)::after{transition-delay:.5s}
.nums.on .num:nth-child(3)::after{transition-delay:.7s}
.num-stars{display:block;color:var(--amber);font-size:10px;letter-spacing:3px;margin-bottom:14px;opacity:.85}
.num-v{display:block;font-family:var(--disp);font-size:clamp(48px,6vw,78px);font-weight:800;color:var(--amber);letter-spacing:-.03em;line-height:1;text-shadow:0 0 46px rgba(232,134,46,.45)}
.num span:not(.num-stars):not(.cnt){display:block;color:#A69F92;letter-spacing:.2em;font-size:11.5px;margin-top:16px;font-weight:500}
@media(max-width:900px){.dir-grid{grid-template-columns:1fr;gap:24px}.dir-photo{min-height:60vh}.nums{grid-template-columns:1fr}}
/* reviews */
.reviews{margin-top:96px;position:relative}
/* warm pool of light behind the moving proof wall — no flat black band */
.reviews::before{content:"";position:absolute;left:0;right:0;top:80px;bottom:-20px;pointer-events:none;background:radial-gradient(ellipse 60% 68% at 50% 52%,rgba(232,134,46,.05),transparent 72%)}
.rev-h{font-size:clamp(20px,2.4vw,30px)}
.rstars{color:var(--amber);letter-spacing:3px;font-size:13px}
/* moving proof wall — two counter-drifting rows of testimonial cards */
.vchip{font-size:8px;letter-spacing:.13em;color:var(--amber);border:1px solid rgba(232,134,46,.4);padding:3px 8px;background:rgba(232,134,46,.06);white-space:nowrap}
.rev-row{overflow:hidden;margin-top:18px;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.rev-in{display:flex;gap:18px;width:max-content;cursor:grab;align-items:stretch;touch-action:pan-y;user-select:none}
.rev-in:active{cursor:grabbing}
.tcard{flex-shrink:0;width:380px;display:flex;flex-direction:column;gap:16px;border:1px solid var(--line);background:linear-gradient(165deg,#151210,#0F0D0B);padding:28px 30px;user-select:none;transition:border-color .35s,box-shadow .35s,transform .35s;position:relative}
.tcard:hover{border-color:rgba(232,134,46,.4);transform:translateY(-3px)}
.tc-top{display:flex;align-items:center;gap:12px;justify-content:space-between}
.tc-top .rstars{font-size:12px;letter-spacing:2.5px}
.tc-quote{font-family:var(--disp);font-size:16px;font-weight:500;line-height:1.5;color:var(--white);letter-spacing:-.005em;flex:1}
/* subtle ember emphasis on the most persuasive phrases (max 2-3 per review) */
.tc-hl{color:var(--amber);font-weight:600}
.tcard footer{display:flex;align-items:center;gap:12px}
.tc-who{display:flex;flex-direction:column;gap:3px;min-width:0}
.tc-who b{font-family:var(--disp);font-size:13.5px;font-weight:600}
.tc-who i{font-style:normal;color:var(--mut2);font-size:10px;letter-spacing:.06em}
.tc-view{margin-left:auto;color:var(--amber);font-size:11px;letter-spacing:.1em;white-space:nowrap;opacity:.7;transition:opacity .3s}
.tcard:hover .tc-view{opacity:1}
.rav{width:38px;height:38px;border-radius:50%;flex-shrink:0;display:inline-flex;align-items:center;justify-content:center;background:rgba(232,134,46,.12);border:1px solid rgba(232,134,46,.4);color:var(--amber);font-size:13px;font-weight:700}
/* highlighted featured cards */
.tcard.feat{border-color:rgba(232,134,46,.5);background:linear-gradient(160deg,rgba(232,134,46,.1),transparent 55%),linear-gradient(165deg,#161210,#0F0D0B);box-shadow:0 0 44px rgba(232,134,46,.1)}
.tcard.feat:hover{box-shadow:0 0 66px rgba(232,134,46,.18)}
.tcard.feat .rav{background:var(--amber);color:var(--char);border-color:var(--amber)}
@media(max-width:820px){.tcard{width:300px;padding:22px 24px}.tc-quote{font-size:14.5px}}

/* ═══ ACT 11 · FAQ ═══ */
.faq-sec{border-top:1px solid var(--line);background:repeating-linear-gradient(90deg,rgba(244,240,232,.013) 0 1px,transparent 1px 120px),radial-gradient(ellipse 60% 50% at 15% 8%,rgba(232,134,46,.04),transparent 55%),linear-gradient(180deg,#0D0C0A,#100F0D 50%,#0D0C0A)}
.faq-grid{display:grid;grid-template-columns:1fr 1.55fr;gap:64px;margin-top:56px}
.faq-grid .kick{margin-top:8px}
.faq{border-top:1px solid var(--line)}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{position:relative;list-style:none;display:flex;justify-content:space-between;align-items:center;gap:18px;padding:24px 46px 24px 4px;font-family:var(--disp);font-size:clamp(15px,1.5vw,18px);font-weight:500;cursor:pointer;transition:color .2s}
.faq summary::-webkit-details-marker{display:none}
/* animated plus → minus (two bars; the vertical one turns out on open) */
.faq summary::before,.faq summary::after{content:"";position:absolute;right:8px;top:50%;width:15px;height:2px;border-radius:2px;background:var(--amber);transition:transform .4s var(--ease),opacity .3s}
.faq summary::before{transform:translateY(-50%)}
.faq summary::after{transform:translateY(-50%) rotate(90deg)}
.faq details[open] summary::after{transform:translateY(-50%) rotate(0deg);opacity:0}
.faq details[open] summary{color:var(--amber)}
.faq details[open]{border-left:2px solid var(--amber);padding-left:16px;margin-left:-18px;background:linear-gradient(90deg,rgba(232,134,46,.05),transparent 60%)}
.faq summary:hover{color:var(--amber)}
.faq details p{padding:0 4px 26px;color:var(--mut);font-size:14.5px;max-width:640px;animation:faqIn .4s var(--ease)}
@keyframes faqIn{from{opacity:0;transform:translateY(-6px)}to{opacity:1;transform:none}}
@media(max-width:900px){.faq-grid{grid-template-columns:1fr;gap:32px}}

/* ═══ ACT 12 · CTA ═══ */
.cta{border-top:1px solid var(--line);padding-top:48px;padding-bottom:52px;overflow:hidden;position:relative}
.cta-bg{position:absolute;inset:0;z-index:0;background:radial-gradient(ellipse 90% 55% at 50% 118%,rgba(232,134,46,.2),transparent 62%),radial-gradient(ellipse 60% 50% at 82% 100%,rgba(232,134,46,.12),transparent 60%),linear-gradient(180deg,transparent 40%,rgba(232,134,46,.04))}
.cta>.wrap,.cta>.slate{position:relative;z-index:1}
/* mouse-follow ember glow */
.mxglow{position:absolute;inset:0;z-index:0;pointer-events:none;opacity:0;transition:opacity .6s var(--ease);background:radial-gradient(280px circle at var(--mx,50%) var(--my,50%),rgba(232,134,46,.1),transparent 70%)}
[data-mouseglow]:hover .mxglow{opacity:1}
.director{position:relative}
.director>.wrap,.director>.slate,.director>.reviews{position:relative;z-index:1}
.cta-grid{position:relative;display:grid;grid-template-columns:1.05fr .95fr;gap:56px;align-items:center;margin-top:24px}
.cta h2{font-size:clamp(36px,4.6vw,60px)}
.agency{margin-top:40px;border:1px solid var(--line);background:rgba(244,240,232,.02);padding:20px 24px;max-width:460px}
.ag-t{color:var(--amber);letter-spacing:.24em;margin-bottom:8px;font-weight:600;font-size:10px}
.agency p{color:var(--mut);font-size:13.5px;margin-bottom:12px;line-height:1.5}
.agency a{font-family:var(--tech);font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--white);border-bottom:1px solid var(--amber);padding-bottom:2px;transition:color .2s}
.agency a:hover{color:var(--amber)}
.cta-form{display:flex;flex-direction:column;gap:18px;background:linear-gradient(170deg,#14120F,#100E0C);border:1px solid var(--line);padding:32px;position:relative;transition:border-color .4s,box-shadow .4s}
.cta-form:focus-within{border-color:rgba(232,134,46,.35);box-shadow:0 30px 80px rgba(0,0,0,.4),0 0 46px rgba(232,134,46,.08)}
/* frame corners on the brief — it's a document being slated */
.cta-form::before,.cta-form::after{content:"";position:absolute;width:20px;height:20px;border:0 solid rgba(232,134,46,.5);pointer-events:none}
.cta-form::before{top:-1px;left:-1px;border-top-width:2px;border-left-width:2px}
.cta-form::after{bottom:-1px;right:-1px;border-bottom-width:2px;border-right-width:2px}
.f2{display:grid;grid-template-columns:1fr 1fr;gap:22px}
/* form column wrapper: intro sits ABOVE the bordered form card as section copy */
/* honeypot — visually hidden, kept in the a11y/layout flow-free zone */
.hp-field{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.cta-form textarea{resize:vertical;min-height:96px}
.cta-form label{display:flex;flex-direction:column;gap:10px;font-family:var(--tech);font-size:10.5px;letter-spacing:.16em;text-transform:uppercase;color:var(--mut);transition:color .3s}
.cta-form label:focus-within{color:var(--amber)}
.cta-form input,.cta-form select,.cta-form textarea{background:var(--char);border:1px solid var(--line);color:var(--white);font-family:var(--body);font-size:15px;padding:16px 18px;transition:border-color .25s,box-shadow .25s;border-radius:0;-webkit-appearance:none;width:100%}
.cta-form input::placeholder,.cta-form textarea::placeholder{color:var(--mut2)}
.cta-form input:focus,.cta-form select:focus,.cta-form textarea:focus{outline:none;border-color:var(--amber);box-shadow:0 0 0 3px rgba(232,134,46,.1)}
.cta-form select{background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='10' height='6'%3E%3Cpath d='M0 0l5 6 5-6z' fill='%238E887C'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 16px center}
.cta-form textarea{resize:vertical;min-height:110px}
.f-submit{justify-content:center;padding:19px}
.f-note{display:flex;align-items:center;justify-content:center;gap:8px;color:#B98E5C;letter-spacing:.14em;text-align:center;font-weight:600;flex-wrap:wrap}
.f-note a{color:var(--amber);border-bottom:1px solid transparent;transition:border-color .2s}
.f-note a:hover{border-bottom-color:var(--amber)}
/* ── contact form → success state ── */
.cta-formwrap{position:relative}
.cta-form{transition:border-color .4s,box-shadow .4s,opacity .5s var(--ease),transform .5s var(--ease)}
.cta-form.is-hiding{opacity:0;transform:translateY(-10px);pointer-events:none}
.cta-success{display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;gap:14px;
  min-height:var(--form-h,512px);
  background:linear-gradient(170deg,#14120F,#100E0C);border:1px solid rgba(232,134,46,.4);
  padding:52px 34px;position:relative;box-shadow:0 30px 80px rgba(0,0,0,.42),0 0 46px rgba(232,134,46,.08);
  opacity:0;transform:translateY(12px);transition:opacity .6s var(--ease),transform .6s var(--ease)}
.cta-success[hidden]{display:none}
.cta-success.is-in{opacity:1;transform:none}
.cta-success::before,.cta-success::after{content:"";position:absolute;width:20px;height:20px;border:0 solid rgba(232,134,46,.6);pointer-events:none}
.cta-success::before{top:-1px;left:-1px;border-top-width:2px;border-left-width:2px}
.cta-success::after{bottom:-1px;right:-1px;border-bottom-width:2px;border-right-width:2px}
.cs-check{width:58px;height:58px;display:inline-flex;margin-bottom:2px}
.cs-check svg{width:100%;height:100%;overflow:visible}
.cs-ring{fill:none;stroke:rgba(215,196,160,.85);stroke-width:2.4;stroke-linecap:round;
  stroke-dasharray:145;stroke-dashoffset:145;transform:rotate(-90deg);transform-origin:26px 26px}
.cs-tick{fill:none;stroke:var(--amber);stroke-width:3;stroke-linecap:round;stroke-linejoin:round;
  stroke-dasharray:36;stroke-dashoffset:36}
.cta-success.is-in .cs-ring{animation:csRing .55s var(--ease) forwards}
.cta-success.is-in .cs-tick{animation:csTick .35s var(--ease) .45s forwards}
@keyframes csRing{to{stroke-dashoffset:0}}
@keyframes csTick{to{stroke-dashoffset:0}}
.cs-title{font-family:var(--disp);font-size:clamp(24px,2.4vw,30px);font-weight:600;letter-spacing:-.01em;color:var(--white)}
.cs-sub{color:var(--mut);font-size:15px;line-height:1.6;max-width:340px}
.cs-kick{color:var(--amber);letter-spacing:.16em;font-size:11px;margin-top:4px}
@media(prefers-reduced-motion:reduce){
  .cta-form,.cta-success{transition:none}
  .cta-success.is-in .cs-ring,.cta-success.is-in .cs-tick{animation:none;stroke-dashoffset:0}
}
/* reassurance line in the closer */
.fn-ic{width:14px;height:14px;flex-shrink:0;color:var(--amber)}
@media(max-width:900px){.cta-grid{grid-template-columns:1fr;gap:30px;margin-top:20px}.f2{grid-template-columns:1fr}.cta-form{padding:26px}}

/* footer */
/* footer — end credits: quiet, warm, signed */
footer{position:relative;overflow:hidden;padding:38px 0 34px;background:radial-gradient(ellipse 66% 130% at 20% 128%,rgba(232,134,46,.055),transparent 62%),linear-gradient(180deg,#0C0B09,#090807)}
/* thin ember beam divider with a soft glow spread */
footer::before{content:"";position:absolute;top:0;left:0;right:0;height:1px;background:linear-gradient(90deg,transparent,rgba(232,134,46,.7) 26%,rgba(232,134,46,.72) 74%,transparent);box-shadow:0 0 20px rgba(232,134,46,.32),0 0 44px rgba(232,134,46,.14)}
footer::after{content:"";position:absolute;top:0;left:50%;transform:translateX(-50%);width:64%;height:90px;pointer-events:none;background:radial-gradient(ellipse 100% 100% at 50% 0,rgba(232,134,46,.075),transparent 72%)}
/* ghosted brand watermark behind the content */
.foot-mark{position:absolute;left:-1.5%;top:50%;transform:translateY(-52%);width:50%;max-width:640px;z-index:0;pointer-events:none;opacity:.03}
.foot-mark img{width:100%;height:auto;display:block}
.foot{position:relative;z-index:1;display:flex;justify-content:space-between;align-items:flex-end;gap:40px;flex-wrap:wrap}
.foot-l{display:flex;flex-direction:column;gap:12px}
.foot-logo{height:26px;width:auto;transition:opacity .3s}
.foot-l:hover .foot-logo{opacity:.85}
.foot-tag{color:var(--mut2);letter-spacing:.24em;font-size:10.5px}
.foot-r{display:flex;flex-direction:column;align-items:flex-end;gap:15px}
/* verified — intentional, clickable pill */
.foot-verified{display:inline-flex;align-items:center;gap:9px;font-size:11px;letter-spacing:.16em;color:var(--amber);border:1px solid rgba(232,134,46,.32);padding:10px 17px;border-radius:999px;transition:background .3s,border-color .3s,box-shadow .3s,transform .3s}
.foot-verified i{font-style:normal;transition:transform .35s var(--ease)}
.foot-verified:hover{background:rgba(232,134,46,.1);border-color:var(--amber);box-shadow:0 0 26px rgba(232,134,46,.18);transform:translateY(-1px)}
.foot-verified:hover i{transform:translate(3px,-3px)}
.foot-r-bot{display:flex;align-items:center;gap:26px}
.foot-social{display:flex;gap:12px}
.foot-ic{width:34px;height:34px;display:inline-flex;align-items:center;justify-content:center;border:1px solid var(--line);border-radius:50%;color:var(--mut);transition:color .3s,border-color .3s,background .3s,transform .3s}
.foot-ic svg{width:16px;height:16px}
.foot-ic:hover{color:var(--amber);border-color:rgba(232,134,46,.5);background:rgba(232,134,46,.06);transform:translateY(-2px)}
.foot-copy{color:var(--mut2);letter-spacing:.2em;font-size:10.5px;white-space:nowrap}
/* footer business email — subtle text link beside the icon group */
.foot-email{font-family:var(--tech);font-size:11px;letter-spacing:.08em;color:var(--mut);white-space:nowrap;transition:color .3s var(--ease)}
.foot-email:hover{color:var(--amber)}
@media(max-width:640px){.foot{align-items:flex-start;gap:26px}.foot-r{align-items:flex-start}.foot-r-bot{flex-wrap:wrap;gap:14px 20px}.foot-mark{opacity:.022}}

/* reduced motion */
@media (prefers-reduced-motion: reduce){
  *,*::before,*::after{animation-duration:.01ms !important;animation-iteration-count:1 !important;transition-duration:.01ms !important}
  .rv,.rv-h,.hl-in,.wi,.hero-reel{opacity:1 !important;transform:none !important}
  .grain{display:none}
  html{scroll-behavior:auto}
}